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Season 2 of the Showtime teen drama Yellowjackets finds the cast in dire straits, fighting for survival with a frosty wilderness backdropping their descent into mental and physical decline. For SXSW 2023, we invited guests to “Camp Yellowjackets,” a campy experience that draws on the show’s themes of dark humor and survivalism.

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CAST IN ATTENDANCE

With replica set builds and exploration-themed programming, guests were transported to the world of Yellowjackets, cementing the experience as a clear standout amidst the competitive SXSW market.

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Guests explored the camp at their own pace. They tasted mushroom tea at a foraging station, threw an axe at target practice, got their camp portrait taken, and explored the many details and easter eggs in the cabin. Food & beverages were served by butchers in “bloody” aprons, creating additional in-world storytelling that nod to the dark humor of the show.

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ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Set Design: Brett Hess & Katy Baldwin

Production: KAMP

Post: KAMP

March 2023

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Allbirds is infamous for the unique ways they use sustainable and natural materials like plant leather, eucalyptus trees, and sugarcane in their products. The brand tapped KAMP to create a campaign that captures the spirit of the footwear perfected in the Allbirds Innovation Lab. The result was an imaginative take on the assembly of three popular silhouettes, the Tree Dasher, SuperLight and Plant Pacer.

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A suite of motion and still assets were created to highlight the Innovation Lab across digital and social platforms.

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ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / PHOTOGRAPHY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Jimmy Marbles

Set Design: Todd Davis

Music: Dana Buoy

Stylist: Anna Roth Milner

Production: KAMP

Post: KAMP

February 2023

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For the 2023 NBA All-Star weekend we transformed an unassuming parking garage into a large-scale gallery-esque installation to tell product stories across various adidas Basketball lines. Utilizing the existing environment, we juxtaposed raw materials with refined build elements and fine art photography to bring adidas’ new brand direction to life. 

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Photographer: Zach Lewis & Trippe Davis

Sound: Chip Sloan

Color: Jake Buff

Production: KAMP

Post: KAMP

February 2023

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Kamp was approached to create the visual identity for the 25th annual Webby Awards. For the first online-only awards show, we leaned into the hyper-digital aspect of connection where RGB palettes and glitched imagery were moshed together to celebrate the best of the internet.

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We created a toolkit for the Webby’s + partners to use as a framework while building out all assets for the award show. Our intentionally crafted design DNA provided a guideline to deliver a unified message and aesthetic across all platforms and communications.

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The Topps 2023 Series 1 cover featured Seattle Mariner and 2022 American League Rookie of the Year, Julio Rodríguez. To leverage his cover star status, we created The J-Rod Show, a humor-focused campaign that captures Rodríguez’s charisma and channels the joy of the card-collecting hobby.


Throughout the campaign, Rodríguez takes the spotlight in a series of classic TV show formats. From a home shopping channel to a Bob Ross parody, J-Rod introduces the Series 1 product into a greater pop culture conversation.

The campaign launched with the J-Rod Show teaser going live on the massive “Beast” billboard in Times Square.

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CREATIVE DIRECTION / CREATIVE CONCEPT / ART DIRECTION / CONTENT CREATION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

DIRECTOR: BEN BERMAN, GABE PATAY

PHOTOGRAPHER: ZACH LEWIS

EDITORIAL: MATT TAYLOR, GABE BERNINI
 
MIX: CHIP SLOAN

COLOR: JAKE BUFF

February 2023

TOPPS SERIES 1 TRADING CARDS HAS A NEW COVER STAR

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A little dirt don’t hurt! KAMP collaborated with Unless Collective to launch their first regenerative sneaker, The Degenerate, made from 100% plants and minerals and zero plastic. Resident sneakerhead, Dee, introduces the shoe with the help of his friends. Their chats focus on the importance of sustainability and what we can all do to make our Earth a little happier.

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FORAGER + ENVIRONMENTAL SCIENCE ENTHUSIAST


To soft launch the two sneaker colorways before introducing Dee and his friends, we told The Degenerate's story through photography, visualizing "regeneration" by literally showing each step of the cycle — from dirt, to plants, to shoes, and back to dirt again.

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ART DIRECTION / CAMPAIGN STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director of Photography: Mike Schneier

Photographer: Ben Sellon

Stylist: Julia Laftsidis, Rose Mackey

Hair & Makeup: Jenny O, Nica DeMaria

Voice Actor: Logan Corcoran

Puppet Captain/Fabricator: Michelle Zamora

Puppet Master: Matias Farias

Music: Epidemic Sound

Sound Design: Chip Sloan

Post: KAMP

February 2023

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The Remember The Why film series shares the origin stories of adidas Basketball talent centered around the question, "Why Do You Hoop?". Through this series we celebrated the franchise scoring record moment for Damian Lillard, the Finals MVP accolade for Chelsea Gray, and the announcement of the second ever class of NIL endorsements of NCAA athletes.

FEATURED TALENT

To help commemorate Dame breaking the Trail Blazers all-time scoring record, our Remember The Why film broadcasted throughout the Portland Moda Center, also appearing on the jumbotron during his first returning home game.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Zach Lewis

Sound: Chip Sloan

Color: Jake Buff

Post: KAMP

January 2023

SHINING LIGHT ON BASKETBALL ORIGIN STORIES

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Don’t Run Out is an original horror short made to drive awareness of convenience store delivery on Uber Eats. Released at Halloween, the film featured $1 million worth of promo codes hidden in plain sight, so no one experienced the horror of an empty candy bowl. We open on a group of friends gathered around the living room on Halloween night. To the horror of Keke Palmer’s character, she discovers their candy bowl is empty. That could only mean one thing - the candy snatchers are coming.

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The film broke through and drove immediate engagement, with viewers rewatching and sharing the best hidden promo codes on social. Keke Palmer and Dan Tratchenberg even shared the most thrilling moments with their fans. The authenticity of the film made it an instant cult classic amongst horror fans and Uber Eats users, leaving a lasting impact on pop culture. 

Check out Behind The Screams for more Don't Run Out BTS.

ART DIRECTION / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION (FILM, PHOTO) / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Dan Trachtenberg

Production: Great Guns USA

DP: Jeff Cutter

Editorial: Little House / David Trachtenberg

Color: Company 3

Music: JSM

October 2022

A SHOPPABLE THRILLER STARRING KEKE PALMER

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To launch the Quiksilver x Stranger Things capsule collection we set out on a journey to embrace the Quiksilver DNA, while borrowing from the appeal of the cult favorite Stranger Things. The result was “Strange Surfing” a supernatural campaign that connected with fans of the brand in a new and exciting way.

Our hero film conceptually stitched together Season 4 of Stranger Things' road trip storyline with surf cultures ritual of road-tripping with friends. The film spotlights some of Quiksilver’s biggest names in surfing as they journey into the Upside Down in a salt-stained passenger van.

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Lifestyle photography of the four capsule collections were captured at pitstops along the route, ultimately landing in the spore-ridden Upside Down dimension.

The content captured were then assembled into a campaign toolkit, including key visual systems for all four capsules, along with countless bespoke spot graphics used across social, dotcom, and retail.

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CREATIVE CONCEPT / CREATIVE DIRECTION / CAMPAIGN PHOTOGRAPHY / DESIGN / EDITORIAL / FILM / POST / PRODUCTION


Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Allison Anderson

Photographer: Aaron Sinclair, David Lopez Osuna

Retouchers: Anthony Simms, Beth Furmasu, Shae Marcu

Set Design: Victoria Resendez

Color: Jacob McKee

Music: Robert Laakso

Production: KAMP

Post: KAMP

May 2022

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A newly launched partnership between Kim Kardashian and Beyond Meat broke the internet with a viral video moment where the tastemaker samples her favorite offerings from Beyond Meat dishes, delivering a reassuring approval mid-chew.

As the newly appointed Chief Taste Officer, Kim Kardashian leverages her status as an iconic cultural tastemaker to give Beyond Meat her highly sought-after stamp of approval.

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When Kim K does ANYTHING, there’s bound to be critics coming out of the woodwork to invent controversy. In our case, the dark side of the internet invented a conspiracy that our “Taste Consultant” didn’t actually eat the food she was promoting. Just as this story was taking off, we responded with an “outtakes” edit that showed Kim happily eating LOTS of Beyond on set and in between takes. This second edit created an entirely new wave of impressions and kept the campaign in the conversation for an extended news cycle.

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CONSUMER RESEARCH / BRAND STRATEGY & POSITIONING / CREATIVE CONCEPT / VISUAL DIRECTION / DESIGN / CONTENT CREATION / FILM PRODUCTION / TOOLKIT DEVELOPMENT / EDIT & POST PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Pierre Auroux 

Food Stylist: Paty Winters

Production: KAMP

Post: KAMP

May 2022

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BEYOND MEAT APPOINTS A NEW CHIEF TASTE OFFICER

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With millions streaming basketball leading up to the NBA Playoffs, we created a unique delivery moment, elevating the at-home viewing experience.

The Popeyes Most Dunkable Meal, a limited time exclusive to Uber Eats, was launched by the league’s two biggest rising stars, and best dunkers, Ja Morant and Anthony Edwards. Equipped with a custom sauce hoop, the meal brought the joy of dunking directly to your home.


Fans couldn’t get enough of the viral-worthy talent mash-up, heightening the existing excitement of Ja and Ant playing against each other in round one of the NBA Playoffs.

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The meal boasted an unprecedented number of Popeyes signature sauces with a tender for each. Select cities also included a mini-sauce-holding-hoop to dunk them in. And as an ode to the dunk contest, the Most Dunkable Meal was 50% off during the campaign window.

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To tease the meal, we assembled a pre-game look that was worn by our stars as they entered the arena on gameday. The looks were shared across social by @leaguefits – the game’s authority on tunnel walk fashion.

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To drive PR and awareness we sent influencers and basketball fans the full meal, the mini-sauce-holding-hoop, and in case things got too saucy, a bib.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / SOCIAL ACTIVATION / TALENT MANAGEMENT


Director of Photography: Allison Anderson

JA MORANT AND ANTHONY EDWARDS TEACH THE ART OF THE DUNK

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To reintroduce the iconic 1984 adidas Forum, we connected with the very people creating culture at the ground level across the country. This group of artists, photographers, musicians and tastemakers showed us what makes Forum relevant, within their communities today. By spotlighting the next generation, we positioned Forum as a vehicle for self expression.

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We entrusted the campaign visuals to a roster of photographers and image makers already creating impactful work in their respective communities. This resulted in a range of bold, candid, and original images used across adidas Global, Foot Locker, and JD Sports.

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KEY CITY COLLABORATORS


As an extension to the campaign Forum Fridays was created to share perspectives and spark conversation in a talkshow-style series on Twitch. Broadcasted every Friday for 7 weeks, Forum Fridays inspired young creatives, around the digital space, to express themselves and shape the conversation around art, process, and equity.

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BRAND STRATEGY / CREATIVE CONCEPTING / CONTENT CREATION / LIVE STREAMING CONTENT DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

December 2020

May 2021

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Exploring the duality of NBA trailblazer Damian Lillard, Dame’s off-court persona "Dame Dolla" takes the spotlight alongside Pusha T for the drop of the Dame 6. 


The Dame 6 ‘I Am My Own Fan’ color-way received the superstar treatment with a music video starring Basketball icon; Dame Lillard (aka Dame Dolla) and hip-hop legend Pusha T. The video featured an exclusive track by Pharrell Williams and launched on TNT at All-Star Saturday night following Dame's performance in the 3-point contest.


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The hero spot was given an alternate narrative exclusively for Foot Locker.


ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: Kamp

Director of Photography: Adam Newport-Berra

Art Dept: Jonny Fenix

Stylist: Marcus Paul, Elise Velasco

Production: Kamp

Post: Kamp

FEBRUARY 2020

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Sort Of is a big-hearted eight-episode comedy that follows the journey of Sabi Mehboob, a Pakistani gender-fluid millennial who finds themself in transition in every aspect of their life. Using the series tagline “The Future Is Theirs” we connected with queer South Asian and QTPOC audiences by platforming the art and stories of non-binary creators.



“I learned long ago that authenticity is a destination, not an orientation. I think people want there to be linear and easy, before & after, then & now, who I was and who I was meant to be. I think it’s more difficult and thorny to accept that we’re always going to be becoming.” -Alok

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JASDEEP (they/them)
MUSICIAN, PHOTOGRAPHER



“I feel like a lot of my evolution has to do with trying to forgive, trying to love, and trying to center joy. I really want people who are in community with me to just know that they have a living heart inside their chest and to just operate with that in mind and radiate that.” - Jasdeep

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SONIA (they/them)
GRAPHIC DESIGNER, PRODUCER



“Being South Asian and raised in the Midwest has been a constant reminder that even within my community or within my identity groups, our experiences are very vast and complex and I hope that my work can serve as a reminder of that, to folks inside and outside my community.” - Sonia

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We commissioned Sonia, aka Raver Jinn, a non-binary South Asian, multi-media artist to create 3 posters exploring themes within Sort Of; intuition, fantasy, & self-reflection. Sonia leveraged their rave design aesthetic to express their perspectives on identity, fantasy, community & environments as portals for self-discovery.

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Our night of community through dance music included live sets from respected DJs within the queer nonbinary and South Asian community. Guests enjoyed a Sort Of branded photo booth as well as free refreshments throughout the night. The sets are archived on NTS’ website for audiences to listen back.


CREATIVE CONCEPT / CONTENT CREATION / DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Photographer: Guarionex Rodriguez Jr.

Director of Photography: Marlo Henry Magdalene

Illustration: Raver Jinn

Event Collaborator: NTS

Event Producer: Zara Wladawsk

Production: KAMP

Post: KAMP

November 2021

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The launch of the PS5 wasn’t just another consumer event, it was a cultural moment made for delivery. Those who could cop a console were grinding the new games non stop and everyone else was tuning in to watch streamers flex the PS5. Either way, no one was going AFK to make food. Kamp used this insight to dominate the gaming space with Never Stop Gaming – five days of streaming fueled by Wendy’s.


The Never Stop Gaming campaign recruited pro streamers Tfue, Myth, Flight23White, itshafu, and Xchocobars for a national limited-time Wendy’s menu. Every day for five days one of the high profile gamers went live on Twitch to promote their meal, give away gaming gear, and Wendy’s in the chat dropping meal discounts. The disruptive content unleashed fandom, drove culture, and created brand advocates.

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"TFUE X WENDY'S COLLAB IS A GAMER'S TRAVIS SCOTT BURGER"

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To promote the limited-time Wendy's meals we brought on character designer Jordan "Doodle" Best to re-imagine the pro streamer cast and Wendy in his iconic illustration style.

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Every order from the Wendy’s Never Stop Gaming menu came with a scratch-off giving consumers a chance to win thousand of prizes. The activation delivered consumers with over 6000 product giveaways with grand prizes including PS5 consoles, Herman Miller x Logitech chairs, premium gaming headsets and Uber Eats gift cards. The Never Stop Gaming campaign was a first-of-its-kind experience authentic to the world of gaming, helping prove that what makes Uber Eats great isn’t the delivery of food; it’s how food can deliver an unmissable experience.

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.