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A newly launched partnership between Kim Kardashian and Beyond Meat broke the internet with a viral video moment where the tastemaker samples her favorite offerings from Beyond Meat dishes, delivering a reassuring approval mid-chew.

As the newly appointed Chief Taste Officer, Kim Kardashian leverages her status as an iconic cultural tastemaker to give Beyond Meat her highly sought-after stamp of approval.

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When Kim K does ANYTHING, there’s bound to be critics coming out of the woodwork to invent controversy. In our case, the dark side of the internet invented a conspiracy that our “Taste Consultant” didn’t actually eat the food she was promoting. Just as this story was taking off, we responded with an “outtakes” edit that showed Kim happily eating LOTS of Beyond on set and in between takes. This second edit created an entirely new wave of impressions and kept the campaign in the conversation for an extended news cycle.

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CONSUMER RESEARCH / BRAND STRATEGY & POSITIONING / CREATIVE CONCEPT / VISUAL DIRECTION / DESIGN / CONTENT CREATION / FILM PRODUCTION / TOOLKIT DEVELOPMENT / EDIT & POST PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Pierre Auroux 

Food Stylist: Paty Winters

Production: KAMP

Post: KAMP

May 2022

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BEYOND MEAT APPOINTS A NEW CHIEF TASTE OFFICER

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With millions streaming basketball leading up to the NBA Playoffs, we created a unique delivery moment, elevating the at-home viewing experience.

The Popeyes Most Dunkable Meal, a limited time exclusive to Uber Eats, was launched by the league’s two biggest rising stars, and best dunkers, Ja Morant and Anthony Edwards. Equipped with a custom sauce hoop, the meal brought the joy of dunking directly to your home.


Fans couldn’t get enough of the viral-worthy talent mash-up, heightening the existing excitement of Ja and Ant playing against each other in round one of the NBA Playoffs.

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The meal boasted an unprecedented number of Popeyes signature sauces with a tender for each. Select cities also included a mini-sauce-holding-hoop to dunk them in. And as an ode to the dunk contest, the Most Dunkable Meal was 50% off during the campaign window.

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To tease the meal, we assembled a pre-game look that was worn by our stars as they entered the arena on gameday. The looks were shared across social by @leaguefits – the game’s authority on tunnel walk fashion.

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To drive PR and awareness we sent influencers and basketball fans the full meal, the mini-sauce-holding-hoop, and in case things got too saucy, a bib.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / SOCIAL ACTIVATION / TALENT MANAGEMENT


Director of Photography: Allison Anderson

JA MORANT AND ANTHONY EDWARDS TEACH THE ART OF THE DUNK

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To reintroduce the iconic 1984 adidas Forum, we connected with the very people creating culture at the ground level across the country. This group of artists, photographers, musicians and tastemakers showed us what makes Forum relevant, within their communities today. By spotlighting the next generation, we positioned Forum as a vehicle for self expression.

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We entrusted the campaign visuals to a roster of photographers and image makers already creating impactful work in their respective communities. This resulted in a range of bold, candid, and original images used across adidas Global, Foot Locker, and JD Sports.

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KEY CITY COLLABORATORS


As an extension to the campaign Forum Fridays was created to share perspectives and spark conversation in a talkshow-style series on Twitch. Broadcasted every Friday for 7 weeks, Forum Fridays inspired young creatives, around the digital space, to express themselves and shape the conversation around art, process, and equity.

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BRAND STRATEGY / CREATIVE CONCEPTING / CONTENT CREATION / LIVE STREAMING CONTENT DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

December 2020

May 2021

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Exploring the duality of NBA trailblazer Damian Lillard, Dame’s off-court persona "Dame Dolla" takes the spotlight alongside Pusha T for the drop of the Dame 6. 


The Dame 6 ‘I Am My Own Fan’ color-way received the superstar treatment with a music video starring Basketball icon; Dame Lillard (aka Dame Dolla) and hip-hop legend Pusha T. The video featured an exclusive track by Pharrell Williams and launched on TNT at All-Star Saturday night following Dame's performance in the 3-point contest.


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The hero spot was given an alternate narrative exclusively for Foot Locker.


ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: Kamp

Director of Photography: Adam Newport-Berra

Art Dept: Jonny Fenix

Stylist: Marcus Paul, Elise Velasco

Production: Kamp

Post: Kamp

FEBRUARY 2020

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Sort Of is a big-hearted eight-episode comedy that follows the journey of Sabi Mehboob, a Pakistani gender-fluid millennial who finds themself in transition in every aspect of their life. Using the series tagline “The Future Is Theirs” we connected with queer South Asian and QTPOC audiences by platforming the art and stories of non-binary creators.



“I learned long ago that authenticity is a destination, not an orientation. I think people want there to be linear and easy, before & after, then & now, who I was and who I was meant to be. I think it’s more difficult and thorny to accept that we’re always going to be becoming.” -Alok

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JASDEEP (they/them)
MUSICIAN, PHOTOGRAPHER



“I feel like a lot of my evolution has to do with trying to forgive, trying to love, and trying to center joy. I really want people who are in community with me to just know that they have a living heart inside their chest and to just operate with that in mind and radiate that.” - Jasdeep

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SONIA (they/them)
GRAPHIC DESIGNER, PRODUCER



“Being South Asian and raised in the Midwest has been a constant reminder that even within my community or within my identity groups, our experiences are very vast and complex and I hope that my work can serve as a reminder of that, to folks inside and outside my community.” - Sonia

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We commissioned Sonia, aka Raver Jinn, a non-binary South Asian, multi-media artist to create 3 posters exploring themes within Sort Of; intuition, fantasy, & self-reflection. Sonia leveraged their rave design aesthetic to express their perspectives on identity, fantasy, community & environments as portals for self-discovery.

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Our night of community through dance music included live sets from respected DJs within the queer nonbinary and South Asian community. Guests enjoyed a Sort Of branded photo booth as well as free refreshments throughout the night. The sets are archived on NTS’ website for audiences to listen back.


CREATIVE CONCEPT / CONTENT CREATION / DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Photographer: Guarionex Rodriguez Jr.

Director of Photography: Marlo Henry Magdalene

Illustration: Raver Jinn

Event Collaborator: NTS

Event Producer: Zara Wladawsk

Production: KAMP

Post: KAMP

November 2021

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The launch of the PS5 wasn’t just another consumer event, it was a cultural moment made for delivery. Those who could cop a console were grinding the new games non stop and everyone else was tuning in to watch streamers flex the PS5. Either way, no one was going AFK to make food. Kamp used this insight to dominate the gaming space with Never Stop Gaming – five days of streaming fueled by Wendy’s.


The Never Stop Gaming campaign recruited pro streamers Tfue, Myth, Flight23White, itshafu, and Xchocobars for a national limited-time Wendy’s menu. Every day for five days one of the high profile gamers went live on Twitch to promote their meal, give away gaming gear, and Wendy’s in the chat dropping meal discounts. The disruptive content unleashed fandom, drove culture, and created brand advocates.

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"TFUE X WENDY'S COLLAB IS A GAMER'S TRAVIS SCOTT BURGER"

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To promote the limited-time Wendy's meals we brought on character designer Jordan "Doodle" Best to re-imagine the pro streamer cast and Wendy in his iconic illustration style.

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Every order from the Wendy’s Never Stop Gaming menu came with a scratch-off giving consumers a chance to win thousand of prizes. The activation delivered consumers with over 6000 product giveaways with grand prizes including PS5 consoles, Herman Miller x Logitech chairs, premium gaming headsets and Uber Eats gift cards. The Never Stop Gaming campaign was a first-of-its-kind experience authentic to the world of gaming, helping prove that what makes Uber Eats great isn’t the delivery of food; it’s how food can deliver an unmissable experience.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Production: KAMP

Sweepstakes Partner: Enteractive

Post: KAMP

June 2021

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To launch the IVY HEART collection, we immersed audiences in the campaign storytelling of good fortune, joy, and love of every kind with unforgettable moments in New York City and Los Angeles.


Leading up to New York Fashion Week, we transformed the iconic lobby of the Brooklyn Museum into an exhibition-style showroom. Statuesque mannequins were styled throughout to highlight the mix/match versatility of the collection - across gender, personal style, function, and form, alongside shoppable product displays, a 30-foot film wall, and countless photographable moments. 

The first half of the event gave NYC-based adidas Creators Club members the first opportunity to shop the collection ahead of the official drop. While the evening’s Friends and Family launch party brought influencers, press, stylists, and friends of Ivy Park together for an evening of fashion and inclusive love. DJ Mez Monty played a live set as guests toured the showroom, selected gifts from the collection, and captured content in their looks. The event culminated with a performance by Violet Chachki featuring customized IVY HEART pieces.

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Following the NYC activation, we took the campaign to the streets of LA over Super Bowl weekend with a guerilla-style OOH stunt. Our mobile unit street team showed up at 7 locations across Santa Monica, Hollywood, and DTLA projecting IVY HEART campaign content at takeover scale on landmark building facades.

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CREATIVE CONCEPT / ACTIVATION / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT / OOH

Creative Agency: KAMP

Production: KAMP

Post: KAMP

February 2022

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Netflix’s “The Harder the Fall” is a Black American Western whose characters are loosely based on real stories of cowboys, lawmen and outlaws of the 19th-century American West. To create excitement for this new title we built an immersive living version of the film’s fictional town of Redwood City, in the heart of NYC’s Meatpacking District. We partnered with real Black cowboys and Black-owned businesses to authenticate the experience, providing moments of education and stoppable era-inspired products in celebration of the Black American West.

A curation of NYC creators extended the show’s narrative with special moments throughout our Redwood City build. Key Moments: Two pop-up marketplace tents with products from Sincerely Tommy and The Brooklyn Circus, C.A. Boseman Train Car Museum with Tintype photobooth, chain stitching customization by We Tight Knit, Cowboy Camp hosted by cowboys PURA and roper Wefts Tyrus, a performance area with stories by Trae Venerable, and on-site beverages by Brooklyn Tea served out of Stagecoach Mary’s Saloon.

PARTNERS

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BRAND STRATEGY / CREATIVE CONCEPT / ACTIVATION / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Scenic Photographer: Trash Hand

Activation Photographer: Johnny Nunez

Activation Director of Photography: Matt Hayes

Art Department: Chris Hawthorne @ Hawthorne Industries 

October 2021

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Presented with the opportunity to launch Oakley's next major innovation in eyewear, we dug into the Oakley archives to uncover what makes the Kato best in class. Inspired by the unique product narrative, we developed an athlete seeding strategy that delivered on the Kato performance benefits while telling the story behind the design.


To build hype and anticipation, we developed a shared moment that built on the mystery, intrigue and excitement around Kato. The shareable Augmented Reality experience allowed members of Team Oakley to unlock a piece of history and share the content with their fans and followers on Instagram. Our targeted seeding strategy resulted in a social campaign celebrating Oakley’s history of innovation and disruptive design.

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The campaign was initiated with tease content that featured a 24 Hour countdown clock hovering above the “locked” pod. The next day, we launched reveal content that synchronized with the pod to create a seamless presentation that delivered on the core product narrative.

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BRAND STRATEGY / CREATIVE DIRECTION / EXPERIENCE DESIGN / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

VR Development: BRDG Studios 

May 2021

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Online retailer Zappos drops an exclusive Crocs capsule collection inspired by the spirit of the 90s cult film Clueless. To promote this iconic collab, we created a new-age homage modeled and acted by a new cast of our favorite contemporaries. 


We introduced the squad through a series of teaser videos mixing Hi8 footage with self-recorded iPhone capture. Cher’s house, an LA mansion propped with a mix of vintage and on-trend furnishings became the backdrop for our storytelling as the Croc's product played the starring role in this Clueless remake.

****** CHER ******
PLAYED BY VICTORIA MONÉT

****** DIONNE ******
PLAYED BY AMBER RILEY


From Cher’s rifled through closet to Amber’s self care routine, we channeled each character to create mini scenes that immediately connected the product to Cher, Dionne, Amber and Tai.

CREATIVE CONCEPT / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director: Ariel Fish

Photography: Amber Asaly

Director of Photography: Jeff Leeds Cohn

Second Camera Operator: Lucy Sandler

Stylist: Tatiana Wise

Hair & Makeup: Laura Dudley @ Alero glow

Editorial: Dani Ransom

Music & Sound Design: Jilian Medford (AKA Ian Sweet)

February 2022

LAUNCHING A TOTALLY STELLAR CAPSULE COLLECTION

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Kamp worked collaboratively with underground club culture platform, Boiler Room, on a virtual Legendary experience. The DJs, dancers and MC’s of the Ballroom scene were brought together for a one-night-only live stream event to celebrate the finale of Legendary’s second season.


Four sets by Ballroom’s most revered DJs: Mike Q, Leonce, Uniiqu3, Kaos and Sky Labeija produced a one-of-a-kind sonic experience, with pinnacle performances by world class voguers from the Legendary competition series. Promotion for the event employed a captivating graphic language that was spread across the digital space with custom units built for HBO’s @HumanbyOrientation, @LegendaryMAX, @BoilerRoomTV and the entire DJ roster.

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LET’S HAVE A BALL WITH MUSIC PLATFORM BOILER ROOM X  HBO MAX LEGENDARY

-BOYFRIEND MAGAZINE

CREATIVE CONCEPT / CONTENT CREATION / ACTIVATION /  PROJECT MANAGEMENT 

Creative Agency: KAMP

Production: Boiler Room

Photography: Santiago Felipe

Director + Director of Photography: Imani Denison

Technical Director: Justin Reid

Camera Operator: Anaka, Eddie Swanson, Kalyn Jacobs

Gaffer: Monica Larena
 
 Post: Boiler Room

June 2021

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In 2019, we worked in collaboration with Beyonce’s Parkwood team to create a disruptive end-to-end campaign & digital strategy to shoot and launch the inaugural collection from adidas x Ivy Park. Our strategy revolutionized the way adidas approaches digital launches and resulted in a 48hr sellout.


For the launch, we placed our campaign at the front and center of each entry point of adidas.com-Homepage.

During the waiting room experience, we teased the entire collection with a video lookbook showcasing all of the products modeled by Beyoncé.


To showcase all of the captured content, we created a larger than life premium bound zine that would later become one of the most coveted pieces of each drop.


To tease the collection, we created a disruptive and highly anticipated Seeding moment using custom rolling racks filled with apparel and footwear, all of which were hand delivered to the doorsteps of Brand fans and supporters.

UX/UI / CONTENT / DEVELOPMENT / PROTOTYPING

Creative Agency: KAMP

Production: KAMP

Director: Jenn Nkiru

Campaign Photographer: Ryan McGinley

Director of Photography: Arnau Valls

Post: Parkwood Entertainment

January 2019

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REVOLUTIONIZING DIGITAL LAUNCHES WITH THE BIGGEST PARTNERSHIP IN CULTURE

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In February of 2018, 18,000 attendees gathered for a moment in adidas history: 747 Warehouse St., a 2-day sport and culture festival for All-Star Weekend.

Historically, All-Star Weekend has catered to industry insiders, keeping out the people who genuinely love the game and the culture with high ticket prices and VIP guest lists. 747 Warehouse St. sought to democratize All-Star Weekend, creating a first-of-its-kind brand experience that embraced the community and provided multiple touchpoints to create alongside the brand. 

We lead the charge in crafting this moment, bringing together the best of basketball, music, and sneaker culture.

"An All-Star Event in L.A. Illustrates the Next Level of Consumer Engagement"
-Architectural Digest

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An interconnected series of immersive brand experiences provided an exclusive look behind the scenes of adidas innovation. Guests made appointments for a guided warehouse tour of adidas’ most innovative product and rich brand history, a work in progress fostering a two-way conversation between adidas and creators.

An innovative RFID commerce system was employed to allow guests to enter shoe raffles without interrupting various experiences. With over 94,000 raffle entry scans and close to $1M in sales, the custom 747 Warehouse St RFID raffle-to-purchase program made for a seamless commerce experience for guests to access the 14 exclusive drops throughout the event. Guests scanned their event wristbands at beacons placed throughout brand installations for the chance to purchase rare 747 products. SMS notifications were then sent out to raffle winners and directed to cash out at designated kiosks. Love the shoe, swipe the beacon, win the raffle, purchase the product.


360 Programming allowed attendees to interact with the culture’s most influential artists and musicians.

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A head-to-head basketball showdown between Team Snoop and Team 2 Chainz dominated the Pharrell Human Race court, while pickup games and dunk contests took over auxiliary courts with cameos from elite athletes and celebrities.

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Icons of culture discussed their process at #TLKS, open-source music and design workshops were lead by adidas Soundlabs and top footwear designers.

A lineup of the most exciting acts in music stole the night with exceptional closing performances by Kanye West and Childish Gambino.

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BRAND STRATEGY / SOCIAL PROGRAMMING / COMMS STRATEGY / EVENT CREATIVE / ART DIRECTION / SPATIAL DESIGN / 3D MOTION / GRAPHIC DESIGN / EVENT PRODUCTION / CONTENT PRODUCTION / INFLUENCER MARKETING / DIGITAL STRATEGY

Creative Agency: KAMP

Production: KAMP

Set Design: Stefan Beckman Studio

Set Construction: Matt Pomerantz, Jet Sets

February 2018

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AN UNPRECEDENTED TWO-DAY FESTIVAL BLURRING THE LINE BETWEEN BASKETBALL AND CULTURE

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Luca Guadagnino’s WE ARE WHO WE ARE is a celebration of self. Through a series of digital activations and social media touchpoints we worked to connect our audience through the ethos and discovery of contemporary youth culture.

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.