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2K GAMES: PGA 2K21

2K GAMES: PGA 2K21

A NEW ICONIC GAMING FRANCHISE FOR THE NEXT GEN OF GOLFERS

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We created a launch spot relevant to both the pure golf fan while also appealing to the pop-culture audience.

We leveraged the nostalgia of the 90’s golf movie Happy Gilmore by bringing back the villain character, Shooter McGavin. Shooter rage quits the match while playing in online multiplayer mode with professional golfer Justin Thomas, hip-hop icon ScHoolBoy Q and wrestling and television star, The Miz.

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“WATCH SCHOOLBOY Q IN THE TRAILER FOR NEW GOLF VIDEO GAME PGA TOUR 2K21.”

-PITCHFORK

“JUSTIN THOMAS, WWE’S THE MIZ AND MORE STAR IN NEW TRAILER FOR PGA TOUR 2K21.”
-BLEACHER REPORT

“IT’S GO TIME! @PGATOUR2K NOW NOW ON SALE. SEE YOU IN THE GREEN. #SPON”
-JUSTIN THOMAS

CREATIVE CONCEPT / CONTENT CREATION / EDITORIAL / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Production: KAMP

Executive Producer: Sandy Haddad @ Chromista

Post: KAMP

August 2020