ADIDAS: 135 SPRING STREET
A HUB FOR COMMUNITY
After 10 years, adidas Originals’ New York flagship moved to 135 Spring St., placing the brand at the center of SoHo’s streetwear, sneaker, and cultural scene.
KAMP helped shape the new location into more than just a retail destination, elevating key consumer touchpoints to create a flagship experience built for community, discovery, and the next generation of adidas Originals fans.
The opening of 135 Spring St. marked the debut of the “Creative Class,” a biannual selection of athletes, artists, and community leaders who embody the creative energy of NYC.
These influential voices took over in-store displays and promotional OOH, while ongoing collaborative programming with the Class kept the store energized and in the cultural zeitgeist.
FIXTURES
KAMP worked with NYC based artists during the launch to create in-store elements exclusive to 135 Spring St. Artist commissions included a custom speaker system designed by Silence Please, “Solid Foundation,” a sculpture crafted by New York Sunshine, and dressing room curtains with imagery painted by rapper A$AP Ferg.
DIGITAL BOARDS
KAMP created evergreen graphics for all the digital screens in 135 Spring St. The entry billboard and cash desk leverage NYC-centric footage and a suite of branded animations, while the digital styling screen highlights the latest Originals offerings modeled by NYC creators, bringing a local and authentic edge.
NEW YORK SUNSHINE X 135 SPRING ST
New York Sunshine installed “Solid Foundation,” a heroic chrome sculpture that will permanently live at the center of the footwear seating. To editorialize the install, we worked with photographer Nayquan Schuler to capture photo, while video content was shot by Savva Svet.
EVENTS
After the grand opening of 135 Spring St. in early 2026, the store shifted focus to provide a platform for the NYC creative community, placing the space at the center of a commitment to support and execute artistic vision.
ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Photographer: Tyrell Hampton
Videographer: Elias Parise
Set Designer: Rebekka Fellah - Creative Class
Set Designer: Crystal Geller - Digital Mannequin
Wardrobe Stylist: Yohana Lebasi - Creative Class
Wardrobe Stylist: Gia Seo - Digital Mannequins
Makeup Artist: Miguel Ramos
Hair Stylist: Sergio Estrada - Creative Class
Hair Stylist: Kento Utsubo - Digital Mannequin
Vendor: Duggal
Fabrication: 11th Street
February, 2026
