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TOPPS SERIES 1: LARGER THAN LIFE
THE BIGGEST STARS ON CARDS
For the 2025 launch of Topps’ flagship baseball release, KAMP delivered an out-of-the-park 360° campaign turning retro card art into a spectacle for baseball fans and collectors alike. Starring MLB superstar Aaron Judge, Topps celebrates his ever-expanding career along other rising icons of the game.
KAMP took the Series 1 cover card reveal to the next level with a larger-than-life surprise stunt. Under the ruse of a photoshoot, Aaron Judge unwittingly stepped in front of a 360° Volume Screen playing accolades from die-hard Yankees fan Spike Lee and past Series 1 cover star, Ronald Acuna Jr. KAMP caught the moment in a behind-the-scenes video of Aaron's surprise as he saw his cover card for the very first time.
A campaign launch film was also created to build excitement around the upcoming season and the superstars that make the cards essential to collectors. Using in-game highlights, KAMP placed stars of the game in giant scale throughout the skylines of their team cities, showing that Topps Series 1 is truly larger than life.
KAMP created an easy-to-deploy suite of assets providing card shops the ability to continue the conversation and connect with collectors.
ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Set Design: Vũ Studios
Color: Grant Benesh
Sound: Th3rd Sound
Production: KAMP
Post: KAMP
February, 2025
