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In 2016, we partnered with adidas to introduce AlphaBOUNCE to the market as the first adidas running shoe to exist at the intersection of sport and culture.

Through a series of dynamic campaigns, we collaboratively expanded the consumer’s interest in running past its traditional demographic. Our team established the AlphaBOUNCE as a shoe not just for runners, but for athletes who need to run to train, employing a more training-lifestyle-driven approach to its imaging, strategy, and promotion.


American Football wide receiver DeAndre Hopkins fronted the inaugural AlphaBOUNCE campaign introducing this new member to the adidas Running family. Communication touchpoints attracted consumers with the concept of “flow state”, positioning AlphaBOUNCE as the footwear that enables the athlete to reach a zone where confidence, determination and clarity flow as one — creating a sense of limitless performance.

With the opportunity to work directly with adidas’ product design team to create the identity for a brand-new shoe franchise we jumped at the opportunity to develop the sharpest product positioning for a shoe franchise that adidas Running had ever seen.

Gil Scott Heron's legendary track “Running" became the anthem for AlphaBOUNCE’s second act, bringing the story of limitless performance to a wider reach of athletes who run to dominate their sport. This curation of cross-category adidas athletes included: Carlos Correa, Justise Winslow, Moriah Jefferson, and Marcus Peters.

The mantra “Don’t Call Me a Runner” lead us into the world of imagining athletes running in and around their zones of sport, where lines of sport provided a graphic thread throughout our films and corresponding photography.

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Run the Game reinforced AlphaBOUNCE as the game-changing running shoe designed to give athletes the edge they need to control their field of play. This expansive globetrotting effort captured adidas athletes on their respective fields of play across the globe.

Athletes included Gareth Bale (Madrid, Spain), Damian Lillard (Portland, OR), Caroline Wozniacki (New Orleans, LA), Beauden Barrett (London, UK), Florencia Galarza (Portland, OR), James Harden (Houston, TX), Landon Collins (New York, NY), Ning Zetao (Bejing, China).

Instinct brought the rapidly growing franchise into the future to tell a dynamic story. The campaign highlights AlphaBOUNCE’s latest torsion tech system’s many benefits in reaching “flow” state; a realm of determination an athlete channels in moments of seemingly effortless domination.

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / 3D DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Photography: Marcus Smith, Kennett Mohrman, Corey Rood, Anthony Blasko, Zach Lewis, Neil Dacosta, Jon Humphries, Kyle Hannon, Adam Levey

Directors: Michael Johnson, Daniel Portrait, Aaron James

Post: KAMP

Music: Singing Serpent, Gil Scott Heron

June 2016

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LAUNCHING A NEW WAVE OF SPORT PERFORMANCE

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A little dirt don’t hurt! KAMP collaborated with Unless Collective to launch their first regenerative sneaker, The Degenerate, made from 100% plants and minerals and zero plastic. Resident sneakerhead, Dee, introduces the shoe with the help of his friends. Their chats focus on the importance of sustainability and what we can all do to make our Earth a little happier.

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FORAGER + ENVIRONMENTAL SCIENCE ENTHUSIAST


To soft launch the two sneaker colorways before introducing Dee and his friends, we told The Degenerate's story through photography, visualizing "regeneration" by literally showing each step of the cycle — from dirt, to plants, to shoes, and back to dirt again.

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ART DIRECTION / CAMPAIGN STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director of Photography: Mike Schneier

Photographer: Ben Sellon

Stylist: Julia Laftsidis, Rose Mackey

Hair & Makeup: Jenny O, Nica DeMaria

Voice Actor: Logan Corcoran

Puppet Captain/Fabricator: Michelle Zamora

Puppet Master: Matias Farias

Music: Epidemic Sound

Sound Design: Chip Sloan

Post: KAMP

February 2023

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With millions streaming basketball leading up to the NBA Playoffs, we created a unique delivery moment, elevating the at-home viewing experience.

The Popeyes Most Dunkable Meal, a limited time exclusive to Uber Eats, was launched by the league’s two biggest rising stars, and best dunkers, Ja Morant and Anthony Edwards. Equipped with a custom sauce hoop, the meal brought the joy of dunking directly to your home.


Fans couldn’t get enough of the viral-worthy talent mash-up, heightening the existing excitement of Ja and Ant playing against each other in round one of the NBA Playoffs.

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The meal boasted an unprecedented number of Popeyes signature sauces with a tender for each. Select cities also included a mini-sauce-holding-hoop to dunk them in. And as an ode to the dunk contest, the Most Dunkable Meal was 50% off during the campaign window.

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To tease the meal, we assembled a pre-game look that was worn by our stars as they entered the arena on gameday. The looks were shared across social by @leaguefits – the game’s authority on tunnel walk fashion.

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To drive PR and awareness we sent influencers and basketball fans the full meal, the mini-sauce-holding-hoop, and in case things got too saucy, a bib.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / SOCIAL ACTIVATION / TALENT MANAGEMENT


Director of Photography: Allison Anderson

JA MORANT AND ANTHONY EDWARDS TEACH THE ART OF THE DUNK

UBER EATS X POPEYES: MOST DUNKABLE MEAL

SOCIAL LAUNCH

SEEDING KIT

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.