UBER EATS X POPEYES: MOST DUNKABLE MEAL
JA MORANT AND ANTHONY EDWARDS TEACH THE ART OF THE DUNK
With millions streaming basketball leading up to the NBA Playoffs, we created a unique delivery moment, elevating the at-home viewing experience.
The Popeyes Most Dunkable Meal, a limited time exclusive to Uber Eats, was launched by the league’s two biggest rising stars, and best dunkers, Ja Morant and Anthony Edwards. Equipped with a custom sauce hoop, the meal brought the joy of dunking directly to your home.
Fans couldn’t get enough of the viral-worthy talent mash-up, heightening the existing excitement of Ja and Ant playing against each other in round one of the NBA Playoffs.
The meal boasted an unprecedented number of Popeyes signature sauces with a tender for each. Select cities also included a mini-sauce-holding-hoop to dunk them in. And as an ode to the dunk contest, the Most Dunkable Meal was 50% off during the campaign window.
To tease the meal, we assembled a pre-game look that was worn by our stars as they entered the arena on gameday. The looks were shared across social by @leaguefits – the game’s authority on tunnel walk fashion.
To drive PR and awareness we sent influencers and basketball fans the full meal, the mini-sauce-holding-hoop, and in case things got too saucy, a bib.
ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / SOCIAL ACTIVATION / TALENT MANAGEMENT
Creative Agency: KAMP
Director: Michael Johnson
Director of Photography: Allison Anderson
Stylist: Gossip Henry
Art: Chris Hawthorne