UBER EATS & POPEYES: MOST DUNKABLE MEALUber Eats & Popeyes
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UBER EATS & POPEYES: MOST DUNKABLE MEAL

UBER EATS & POPEYES: MOST DUNKABLE MEAL

JA MORANT AND ANTHONY EDWARDS TEACH THE ART OF THE DUNK

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With millions streaming basketball leading up to the NBA Playoffs, we created a unique delivery moment, elevating the at-home viewing experience.

The Popeyes Most Dunkable Meal, a limited time exclusive to Uber Eats, was launched by the league’s two biggest rising stars, and best dunkers, Ja Morant and Anthony Edwards. Equipped with a custom sauce hoop, the meal brought the joy of dunking directly to your home.

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Fans couldn’t get enough of the viral-worthy talent mash-up, heightening the existing excitement of Ja and Ant playing against each other in round one of the NBA Playoffs.

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The meal boasted an unprecedented number of Popeyes signature sauces with a tender for each. Select cities also included a mini-sauce-holding-hoop to dunk them in. And as an ode to the dunk contest, the Most Dunkable Meal was 50% off during the campaign window.

SOCIAL LAUNCH

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To tease the meal, we assembled a pre-game look that was worn by our stars as they entered the arena on gameday. The looks were shared across social by @leaguefits – the game’s authority on tunnel walk fashion.

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SEEDING KIT

To drive PR and awareness we sent influencers and basketball fans the full meal, the mini-sauce-holding-hoop, and in case things got too saucy, a bib.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / SOCIAL ACTIVATION / TALENT MANAGEMENT


Creative Agency: KAMP


Director: Michael Johnson


Director of Photography: Allison Anderson


Stylist: Gossip Henry


Art: Chris Hawthorne


Production: KAMP


Post: KAMP


April 2022