ADIDAS: REMEMBER THE WHY
SHINING LIGHT ON BASKETBALL ORIGIN STORIES
The Remember The Why film series shares the origin stories of adidas Basketball talent centered around the question, "Why Do You Hoop?". Through this series we celebrated the franchise scoring record moment for Damian Lillard, the Finals MVP accolade for Chelsea Gray, and the announcement of the second ever class of NIL endorsements of NCAA athletes.
Jabari Smith Jr
REMEMBER THE WHY: DAMIAN LILLARD
To help commemorate Dame breaking the Trail Blazers all-time scoring record, our Remember The Why film broadcasted throughout the Portland Moda Center, also appearing on the jumbotron during his first returning home game.
ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT
Creative Agency: KAMP
Director: Michael Johnson
Director of Photography: Corey Rood
Photographer: Zach Lewis
Sound: Chip Sloan
Color: Jake Buff