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A new category message and visual system grounded in honest insights that celebrates individuality, inclusion and limitless potential, on and off the court. This new positioning was solidified through a phased digital and broadcast campaign launch, with athlete insight driven storytelling and visuals that get on a face-to-face level with the consumer.

FREE TO CREATE is a mindstate that shapes your world on and off the court. The moment when your  individual creativity allows you to perform on instinct.

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Through a rollout of stills, video and comms strategy we worked to represent adidas Basketball’s perspective on the game and the culture. The sport isn’t just played in the biggest arenas, or by the top athletes - it’s played by anyone with a ball and a hoop. 

With that said, what does free to create look like? It’s the family in Nebraska playing on the side of their barn, kids in China playing via a FPV drone, a father teaching his daughter in Oakland, all demonstrating what “Free to Create” looks like in our world today. 

James Harden’s Free to Create brand film highlights his journey of self-discovery and limitless potential while inspiring our limitless creators to search for their own creative freedom. 

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FREE TO CREATE: THE ADIDAS BASKETBALL FAMILY

The Free to Create mantra was further contextualized by the adidas Basketball roster, with each film further exploring the psyche of the limitless creator.

CREATIVE STRATEGY / CONCEPTING / CREATIVE DIRECTION / FILM PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

September 2019

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UNLOCKING UNLIMITED POTENTIAL FOR ADIDAS BASKETBALL

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Snoop Dogg and Mark Gonzales, two polarizing personalities of LA anti-culture joined forces to share their collective memories of their great city during the golden era of skateboarding. Kamp worked with adidas Skate to create tools to capture and extend these stories.

We focused the story around two dynamic personalities of LA counter-culture coming together to share their collective memories of their great city during the golden era of skateboarding.

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Campaign imagery positioned Snoop and Gonz as the odd couple as they traverse through a miniature Los Angeles. Based on the collective stories they share.

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We created a series of short animated videos narrated by the odd couple, illustrated by Gonz, covering notable characters, notorious happenings and legendary moments of the city they grew up in. A suite of 3 films brought the duo’s LA Stories to life with animated versions of Gonz’s iconic illustrations.

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To celebrate the collaboration we produced a private day party at the iconic and historic Los Angeles location of Randy’s Donuts. With attendance of 400+ influencers, media and retailers, we had a custom painted Snoop x Gonz 1970 Impala on display, an authentic lowrider show featuring eight cars from SelfMade LAX Lowrider club, a DJ set by Snoop x Gonz and custom-baked Snoop x Gonz donuts. The parking lot of LA’s famous Randy’s Donuts was host to the adidas Snoop x Gonz event. A fleet of lowriders, a DJ set by Snoop himself and the attendance of skates biggest names made for a memorable launch of the collection.

BRAND, SOCIAL + COMMUNICATIONS STRATEGY / PHOTOGRAPHY DIRECTION + PRODUCTION / FILM DIRECTION + PRODUCTION / POST PRODUCTION / SCRIPT WRITING / ART DIRECTION / CREATIVE DIRECTION / RETAIL DESIGN / MOTION DESIGN / GRAPHIC DESIGN / TOOLKIT CREATION / SPATIAL DESIGN / EVENT PRODUCTION / EVENT BUILD

Creative Agency: KAMP

Production: KAMP

Campaign Photographer: Mark Oblow

Editorial & Animation: KAMP

Illustration: Mark Gonzales, Brooke Thompson

December 2016

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LAUNCHING SNOOP DOGG AND MARK GONZALES’ LA INSPIRED CAPSULE

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The Remember The Why film series shares the origin stories of adidas Basketball talent centered around the question, "Why Do You Hoop?". Through this series we celebrated the franchise scoring record moment for Damian Lillard, the Finals MVP accolade for Chelsea Gray, and the announcement of the second ever class of NIL endorsements of NCAA athletes.

Anthony Edwards
Benn Mathurin
Candace Parker
Chelsea Gray
Chiney Ogumike
Damian Lillard
Evan Mobley
Hansel Enmanuel
Jabari Smith Jr
Jalen Williams
Kahleah Copper
Keegan Murray
Kevin Couliau
Nneka Ogumike
Walker Kessler

FEATURED TALENT

To help commemorate Dame breaking the Trail Blazers all-time scoring record, our Remember The Why film broadcasted throughout the Portland Moda Center, also appearing on the jumbotron during his first returning home game.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Zach Lewis

Sound: Chip Sloan

Color: Jake Buff

Post: KAMP

January 2023

SHINING LIGHT ON BASKETBALL ORIGIN STORIES

ADIDAS: REMEMBER THE WHY

REMEMBER THE WHY: DAMIAN LILLARD

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.