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After two impactful teasers, the world of Oakley’s Future Genesis officially begins here. Launched with a :90 short film produced in collaboration with animation studio PSYOP, “Chapter 1” provides an origin story for Oakley’s new brand heroine, Maxine Fearlight. Audiences are dropped in the middle of a harsh environment and witness the influences and tension that Maxine’s journey will build upon into the infinite future. 

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In addition to the jaw-dropping film, a variety of additional visual materials were created from the 3D assets. From blockbuster worthy film posters, to the first ever detailed looks at concept and future product, there was enough world building and easter-eggs to keep the Oakley fan community intrigued and speculating about what comes next.

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While all characters and environments received significantly updated design and apparel details, special attention was paid to the newly introduced character of Sasha, Maxine’s mother. Apparel and footwear was custom designed for the character to work seamlessly with the “butterfly” concept glasses that feature continuously color-shifting lenses.

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In an expansion of Future Genesis from the screen to the page, KAMP teamed up with world renowned publisher Dark Horse Comics to translate "Chapter 1" into traditional comic form. The partnership allows us to greatly extend the storytelling in future full-length issues, reaching new audiences and exploring the world of Future Genesis through narrative and world-building.

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"Step Into The Next Chapter
of Oakley's Future"




"Oakley’s Animated and Comic Book Saga ‘Future Genesis: Chapter One’ Is an Immersive Sci-Fi Thrill Ride Fans Shouldn’t Miss"




"Oakley's 2024 will be back
to the future"

PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: HANZOHANZO; Hans-Christoph Schultheiss

Animation Studio: PSYOP

Comic Book Publisher: Dark Horse Comics

Production: KAMP

Post: KAMP

May 2024

THE BEGINNING OF A BRAND NEW FUTURE FOR OAKLEY

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Snoop Dogg and Mark Gonzales, two polarizing personalities of LA anti-culture joined forces to share their collective memories of their great city during the golden era of skateboarding. Kamp worked with adidas Skate to create tools to capture and extend these stories.

We focused the story around two dynamic personalities of LA counter-culture coming together to share their collective memories of their great city during the golden era of skateboarding.

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Campaign imagery positioned Snoop and Gonz as the odd couple as they traverse through a miniature Los Angeles. Based on the collective stories they share.

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We created a series of short animated videos narrated by the odd couple, illustrated by Gonz, covering notable characters, notorious happenings and legendary moments of the city they grew up in. A suite of 3 films brought the duo’s LA Stories to life with animated versions of Gonz’s iconic illustrations.

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To celebrate the collaboration we produced a private day party at the iconic and historic Los Angeles location of Randy’s Donuts. With attendance of 400+ influencers, media and retailers, we had a custom painted Snoop x Gonz 1970 Impala on display, an authentic lowrider show featuring eight cars from SelfMade LAX Lowrider club, a DJ set by Snoop x Gonz and custom-baked Snoop x Gonz donuts. The parking lot of LA’s famous Randy’s Donuts was host to the adidas Snoop x Gonz event. A fleet of lowriders, a DJ set by Snoop himself and the attendance of skates biggest names made for a memorable launch of the collection.

BRAND, SOCIAL + COMMUNICATIONS STRATEGY / PHOTOGRAPHY DIRECTION + PRODUCTION / FILM DIRECTION + PRODUCTION / POST PRODUCTION / SCRIPT WRITING / ART DIRECTION / CREATIVE DIRECTION / RETAIL DESIGN / MOTION DESIGN / GRAPHIC DESIGN / TOOLKIT CREATION / SPATIAL DESIGN / EVENT PRODUCTION / EVENT BUILD

Creative Agency: KAMP

Production: KAMP

Campaign Photographer: Mark Oblow

Editorial & Animation: KAMP

Illustration: Mark Gonzales, Brooke Thompson

December 2016

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LAUNCHING SNOOP DOGG AND MARK GONZALES’ LA INSPIRED CAPSULE

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The Remember The Why film series shares the origin stories of adidas Basketball talent centered around the question, "Why Do You Hoop?". Through this series we celebrated the franchise scoring record moment for Damian Lillard, the Finals MVP accolade for Chelsea Gray, and the announcement of the second ever class of NIL endorsements of NCAA athletes.

Anthony Edwards
Benn Mathurin
Candace Parker
Chelsea Gray
Chiney Ogumike
Damian Lillard
Evan Mobley
Hansel Enmanuel
Jabari Smith Jr
Jalen Williams
Kahleah Copper
Keegan Murray
Kevin Couliau
Nneka Ogumike
Walker Kessler

FEATURED TALENT

To help commemorate Dame breaking the Trail Blazers all-time scoring record, our Remember The Why film broadcasted throughout the Portland Moda Center, also appearing on the jumbotron during his first returning home game.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Zach Lewis

Sound: Chip Sloan

Color: Jake Buff

Post: KAMP

January 2023

SHINING LIGHT ON BASKETBALL ORIGIN STORIES

ADIDAS: REMEMBER THE WHY

REMEMBER THE WHY: DAMIAN LILLARD

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.