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A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s Day, Women’s World Cup and International Day of the Girl.

Throughout these four key moments, we launched a campaign across all channels encompassing: broadcast, social led athlete video series, eComm takeover, OOH, retail, partnerships with grassroots organizations, a series of youth sports activations and a Twitter female high school livestream platform, all to serve as proof points to taking action to create real change.


We started with an honest statement of intent. the “dear adidas” letter went up on campus where employees would see it every day, and was accompanied by a company-wide email with the same intention setting message.

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OOH was targeted in key cities: Los Angeles and New York City. Through digital and print placements, the hyper-local campaign called out to neighborhoods and boroughs to join adidas and share their ideas for breaking down barriers to women in sport.

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We sat down with women on the adidas roster to talk about the barriers they are breaking in the industry and beyond. These candid conversations lived on YouTube and social, the collection evolving with the campaign to tell the stories of 16 women from 7 disciplines.

Featured Talent


“adidas Announces Bonus Payout for FIFA Women’s World Cup Winners Equal to Male Counterparts” — Sports Illustrated

We kicked off the Women’s World Cup with a new brand film focused on the inequality for women’s sport media coverage. The film announced a new live streaming platform of Women’s High School Sports on Twitter and new Partnerships with Girls On The Run, ASU Global Sport Institute and Jen Welter’s Girls Flag Football Camp.

The film was followed up by a brand announcement and commitment on Twitter to the winning adidas women’s FIFA World Cup Athletes to receive the same performance bonus payout as their male peers. The final moment announced a partnership with the US Soccer Foundation celebrated with a soccer field day launch event for 120 girls and a commitment to build new pitches in underserved communities.


“We play for a purpose. And that purpose is for the next generation.”
— Chiney Ogwumike, She Breaks Barriers Video Series

On International Day of the Girl, adidas partnered with UP2US Sports to celebrate the launch of their new digital coaching curriculum with an exclusive coaching clinic. The clinic sought to give its 100 attendees the tools and skillset to keep girls in sport. On Oct 12th, adidas partnered with The NY Mayor’s Fund to Advance NYC and invited 50 girls from the city to an exclusive basketball camp.

The camp sought to show girls they belong in sport, and give them the confidence they need to keep playing.


“Each female entrepreneur that enters the community will inspire another wave of women, generating a ripple effect that will radiate through the sports world.” — Fast Company

A 2-day workshop in NYC led by adidas and iFundwomen brought together 9 women entrepreneurs from around the world for panels with adidas athletes and one-on-one coaching from the iFundWomen team to develop a crowdfunding campaign. To their surprise, the women also received financial support from adidas for their businesses.

The workshop participants were joined by a panel of adidas leaders, athletes and spokespeople. Billie Jean King, Jackie Joyner Korsee, Robin Arzon, Jessamyn Stanley, Ally Love and Adriene Mishler shared their intimate journey of their own entrepreneurial endeavors while answering questions and offering advice. The campaign concluded with a commitment for a year long mentorship for each participant with iFundwomen as well as an open call for others to apply to the program by submitting their own industry-changing businesses to then receive similar financial support and coaching.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / ART DIRECTION / DESIGN / EXPERIENCE DESIGN / EVENT MANAGEMENT / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

December 2018

AN ACTION PLAN FOR ADIDAS TO PROVIDE VISIBILITY AND ACCESS TO WOMEN’S SPORTS

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A newly launched partnership between Kim Kardashian and Beyond Meat broke the internet with a viral video moment where the tastemaker samples her favorite offerings from Beyond Meat dishes, delivering a reassuring approval mid-chew.

As the newly appointed Chief Taste Officer, Kim Kardashian leverages her status as an iconic cultural tastemaker to give Beyond Meat her highly sought-after stamp of approval.

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When Kim K does ANYTHING, there’s bound to be critics coming out of the woodwork to invent controversy. In our case, the dark side of the internet invented a conspiracy that our “Taste Consultant” didn’t actually eat the food she was promoting. Just as this story was taking off, we responded with an “outtakes” edit that showed Kim happily eating LOTS of Beyond on set and in between takes. This second edit created an entirely new wave of impressions and kept the campaign in the conversation for an extended news cycle.

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CONSUMER RESEARCH / BRAND STRATEGY & POSITIONING / CREATIVE CONCEPT / VISUAL DIRECTION / DESIGN / CONTENT CREATION / FILM PRODUCTION / TOOLKIT DEVELOPMENT / EDIT & POST PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Pierre Auroux 

Food Stylist: Paty Winters

Production: KAMP

Post: KAMP

May 2022

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BEYOND MEAT APPOINTS A NEW CHIEF TASTE OFFICER

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Kamp brought Euphoria's cinematic world to the music video space with a live digital activation featuring a full set from Labrinth, performing the Emmy-nominated songs he’s crafted for Euphoria for the very first time. 

The goal was to unite Euphoria's tight-knit community during its premiere's one-year anniversary, keep fans engaged between seasons, glean social learnings from the community going into season 2 while creating an experience that was beautiful, memorable and most importantly authentic for fans of the series. 

A slew of devoted Labrinth and Euphoria fans eagerly awaited the performance and generated Twitter buzz sharing their best Euphoria-inspired looks in preparation for the big event.

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As soon as the performance aired, the Live Chat accompanying the stream never slowed down, with diehard fans chanting for more, even after Labrinth sang his last note and the visuals faded to black.

To announce the event, we took to social with a mix of Mini Mart neon graphics and vignettes to tease the performance and drive fans to tune in to the can’t-miss event. Social assets were distributed across Labrinth and Euphoria HBO’s social channels.

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80.2K PREMIERE VIEWERS
801K TOTAL YOUTUBE VIEWS
54.3K LIKES

WEBBY NOMINATION: 
BRANDED LIVE EXPERIENCE

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

UK Production: Hype Empire, Jon Stopp (Producer)

Director: Chris Ranson

Post: KAMP

Music: Labrinth

August 2020

A LIVE PERFORMANCE OF LABRINTH'S EMMY WINNING SOUNDTRACK

HBO: EUPHORIA MINI MART

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.