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After two impactful teasers, the world of Oakley’s Future Genesis officially begins here. Launched with a :90 short film produced in collaboration with animation studio PSYOP, “Chapter 1” provides an origin story for Oakley’s new brand heroine, Maxine Fearlight. Audiences are dropped in the middle of a harsh environment and witness the influences and tension that Maxine’s journey will build upon into the infinite future. 

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In addition to the jaw-dropping film, a variety of additional visual materials were created from the 3D assets. From blockbuster worthy film posters, to the first ever detailed looks at concept and future product, there was enough world building and easter-eggs to keep the Oakley fan community intrigued and speculating about what comes next.

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While all characters and environments received significantly updated design and apparel details, special attention was paid to the newly introduced character of Sasha, Maxine’s mother. Apparel and footwear was custom designed for the character to work seamlessly with the “butterfly” concept glasses that feature continuously color-shifting lenses.

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In an expansion of Future Genesis from the screen to the page, KAMP teamed up with world renowned publisher Dark Horse Comics to translate "Chapter 1" into traditional comic form. The partnership allows us to greatly extend the storytelling in future full-length issues, reaching new audiences and exploring the world of Future Genesis through narrative and world-building.

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"Step Into The Next Chapter
of Oakley's Future"




"Oakley’s Animated and Comic Book Saga ‘Future Genesis: Chapter One’ Is an Immersive Sci-Fi Thrill Ride Fans Shouldn’t Miss"




"Oakley's 2024 will be back
to the future"

PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: HANZOHANZO; Hans-Christoph Schultheiss

Animation Studio: PSYOP

Comic Book Publisher: Dark Horse Comics

Production: KAMP

Post: KAMP

May 2024

THE BEGINNING OF A BRAND NEW FUTURE FOR OAKLEY

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To reintroduce the iconic 1984 adidas Forum, we connected with the very people creating culture at the ground level across the country. This group of artists, photographers, musicians and tastemakers showed us what makes Forum relevant, within their communities today. By spotlighting the next generation, we positioned Forum as a vehicle for self expression.

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We entrusted the campaign visuals to a roster of photographers and image makers already creating impactful work in their respective communities. This resulted in a range of bold, candid, and original images used across adidas Global, Foot Locker, and JD Sports.

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KEY CITY COLLABORATORS


As an extension to the campaign Forum Fridays was created to share perspectives and spark conversation in a talkshow-style series on Twitch. Broadcasted every Friday for 7 weeks, Forum Fridays inspired young creatives, around the digital space, to express themselves and shape the conversation around art, process, and equity.

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BRAND STRATEGY / CREATIVE CONCEPTING / CONTENT CREATION / LIVE STREAMING CONTENT DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

December 2020

May 2021

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KAMP and Uber Eats formed a posse and rode into the 2025 Calgary Stampede to deliver deals and old west delight to all the cowpokes.

Rodeo fans moseyed through the Get Almost, Almost Anything General Store for a chance to rope prizes, wrangle Stampede themed Uber Eats swag, snap plenty of pics, and scan the shelves of sundries (Coyote Brew, anyone?) to find deep discounts on grocery and food delivery. Giddy up and yeehawww!

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Guests explored the shelves to hunt down QR codes placed on product throughout the space. When scanned, the codes dropped discounts for restaurant and grocery delivery on Uber Eats so hungry rodeo-goers could rustle up some grub after the Stampede.

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We invited influencers to tour the General Store, try their hand at ring toss, and take full advantage of the many photo ops in the space. Content of the experience flooded social feeds, cementing the activation as a must-visit during the Stampede for fun, rodeo goodies, and plenty of deals on Uber Eats delivery.

CALGARY STAMPEDE 
"BEST IN SHOW SPONSOR"
2025 WINNER

ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabrication: Big HQ

Production: KAMP

Post: KAMP

July, 2025

GET ALMOST, ALMOST ANYTHING GENERAL STORE

UBER EATS x CALGARY STAMPEDE

WRANGLING DISCOUNTS

BEST IN SHOW EXPERIENCE

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.