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NETFLIX: A GREAT DAY IN HOLLYWOOD
CREATING A MOVEMENT WITH STRONG BLACK LEAD
A compelling message narrated by one of Netflix’s youngest stars, closes in a powerful scene inspired by an iconic moment in black entertainment history.
Kamp was tasked with creating a coming-out moment for Netflix’s Strong Black Lead initiative, establishing it as not just a social presence, but a larger movement powered by Netflix that could truly disrupt Hollywood and change media for the better.
A recreation of “A Great Day in Harlem” becomes “A Great Day in Hollywood” to launch Netflix’s @strongblacklead.
INSPIRED BY A GREAT DAY IN HARLEM: 1958
1958
2018
The iconic 1958 photograph “A Great Day in Harlem” by Art Kane featured 57 influential jazz musicians on the steps of a Harlem brownstone. 40 years later, we recreated the moment, picturing 47 of Netflix’s Black talent on a back lot at Universal Studios to showcase the diversity and creativity of their Black creators.
Ajiona Alexus (13 Reasons Why)
Alfre Woodard (Luke Cage; Juanita)
Alisha Boe (13 Reasons Why)
Antoinette Robertson (Dear White People)
Antonique Smith (Luke Cage)
Ashley Blaine Featherson (Dear White People)
Ava DuVernay (13th, Central Park Five)
Brett Gray (On My Block)
Britney Young (GLOW)
Caleb McLaughlin (Stranger Things)
Chante Adams (Roxanne Roxanne)
Cheo Hodari Coker (Luke Cage)
Danielle Brooks (Orange is the New Black)
Dawn Porter (Bobby Kennedy for President)
DeRay Davis (How To Act Black)
Derek Luke (13 Reasons Why)
DeRon Horton (Dear White People)
Gabrielle Dennis (Luke Cage)
Hayley Law (Altered Carbon; Riverdale)
Justin Simien (Dear White People)
Justine Simmons (All About The Washingtons)
Kano (Top Boy)
Kat Graham (The Holiday Calendar; How It Ends)
Kia Stevens (GLOW)
Laverne Cox (Orange is the New Black)
Lena Waithe (Master of None; Dear White People; Step Sisters)
Logan Browning (Dear White People)
Marlon Wayans (Naked; Woke-ish)
Marque Richardson (Dear White People; Step Sisters)
Mike Colter (Luke Cage)
Mustafa Shakir (Luke Cage)
Nia Long (Roxanne Roxanne, Dear White People)
Nia Jervier (Dear White People; Step Sisters)
Priah Ferguson (Stranger Things)
Quincy Brown (The Holiday Calendar)
Rapsody (Rapture)
Rev Run (All About The Washingtons)
Russell Hornsby (Seven Seconds)
Sacha Jenkins (Rapture)
Samantha Logan (13 Reasons Why)
Sierra Capri (On My Block)
Simone Missick (Luke Cage)
Spike Lee (She’s Gotta Have It)
Steven Silver (13 Reasons Why)
Sydelle Noel (GLOW)
Vaneza Oliveira (3%)
Yance Ford (Strong Island)
“HOW A GREAT DAY IN HOLLYWOOD GOT ITS FASHION FLAVOR” -VOGUE
“NETFLIX’S POWERFUL STRONG BLACK LEAD COMMERCIAL WAS INSPIRED BY A CLASSIC ESQUIRE PHOTO” -ESQUIRE
“NETFLIX CELEBRATES 47 BLACK ACTORS AND DIRECTORS IN VIDEO DECLARING INCLUSIVITY A “MOVEMENT, NOT A MOMENT” -INDIEWIRE
BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / VISUAL PRODUCTION
Creative Agency: KAMP
Director: Lacey Duke
Director of Photography: Malik Sayeed
Photography: Kwaku Alston
Production Company: Pretty Bird
Editorial: Arcade
Music: Beacon Street Studios
June 2018
