Your cart is empty
ADIDAS: STORIES OF TRANSFORMATION
THREE ACCOUNTS OF RUNNING'S TRANSFORMATIVE POWER
A run club coach became a father figure to prisoners. An LA model lost both legs but found a new way to live. A soccer player turned a stereotype into unstoppable ambition. Three short films highlighted that running is not just for elite athletes but can be a tool to help people overcome personal and perceived challenges in life.
LAUREN WASSER
Lauren Wasser nearly died from TSS and through it found a new way to live. The short film shows how running has helped this model, activist, and athlete through monumental physical, mental, and emotional transformation. Seven years on, she’s gone from self-confessed “it girl” to a woman redefining beauty, speaking out about TSS, and training to run the NYC Marathon. This was Lauren Wasser’s induction into the adidas brand as an official ambassador for adidas running.
FRANK RUONA
This film tells the story of Frank Ruona who has been coaching inmates to run marathons for over 14 years. Frank is a seasoned marathon runner and run club coach that has discovered his efforts with coaching inmates has had the power to transform the lives of those prisoners even from behind bars.
LINDSEY HORAN
Professional soccer player Lindsey Horan shares her transformative story of perseverance. Overcoming stereotypes, naysayers and negativity with determination and hard work.
SHORTY AWARDS BRONZE WINNER:
DIVERSITY + INCLUSION
WEBBY NOMINATION:
SPORTS (BRANDED)
CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION
Creative Agency: KAMP
Production: KAMP
Post: KAMP
April 2019
