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A run club coach became a father figure to prisoners.  An LA model lost both legs but found a new way to live.  A soccer player turned a stereotype into unstoppable ambition. Three short films highlighted that running is not just for elite athletes but can be a tool to help people overcome personal and perceived challenges in life.

Lauren Wasser nearly died from TSS and through it found a new way to live. The short film shows how running has helped this model, activist, and athlete through monumental physical, mental, and emotional transformation. Seven years on, she’s gone from self-confessed “it girl” to a woman redefining beauty, speaking out about TSS, and training to run the NYC Marathon. This was Lauren Wasser’s induction into the adidas brand as an official ambassador for adidas running. 

This film tells the story of Frank Ruona who has been coaching inmates to run marathons for over 14 years. Frank is a seasoned marathon runner and run club coach that has discovered his efforts with coaching inmates has had the power to transform the lives of those prisoners even from behind bars.

Professional soccer player Lindsey Horan shares her transformative story of perseverance. Overcoming stereotypes, naysayers and negativity with determination and hard work.

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

April 2019

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THREE ACCOUNTS OF RUNNING'S TRANSFORMATIVE POWER

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In 2019, we worked in collaboration with Beyonce’s Parkwood team to create a disruptive end-to-end campaign & digital strategy to shoot and launch the inaugural collection from adidas x Ivy Park. Our strategy revolutionized the way adidas approaches digital launches and resulted in a 48hr sellout.


For the launch, we placed our campaign at the front and center of each entry point of adidas.com-Homepage.

During the waiting room experience, we teased the entire collection with a video lookbook showcasing all of the products modeled by Beyoncé.


To showcase all of the captured content, we created a larger than life premium bound zine that would later become one of the most coveted pieces of each drop.


To tease the collection, we created a disruptive and highly anticipated Seeding moment using custom rolling racks filled with apparel and footwear, all of which were hand delivered to the doorsteps of Brand fans and supporters.

UX/UI / CONTENT / DEVELOPMENT / PROTOTYPING

Creative Agency: KAMP

Production: KAMP

Director: Jenn Nkiru

Campaign Photographer: Ryan McGinley

Director of Photography: Arnau Valls

Post: Parkwood Entertainment

January 2019

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REVOLUTIONIZING DIGITAL LAUNCHES WITH THE BIGGEST PARTNERSHIP IN CULTURE

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For the 2023 NBA All-Star weekend we transformed an unassuming parking garage into a large-scale gallery-esque installation to tell product stories across various adidas Basketball lines. Utilizing the existing environment, we juxtaposed raw materials with refined build elements and fine art photography to bring adidas’ new brand direction to life. 

Our minimal design approach made for maximum impact, positioning the product at the forefront of each moment. Whether it was product, photography, or a new collection, the build never overpowered the subject. 

The event was a celebration of the game, bringing together adidas’ family of athletes, influencers, and celebrities under one roof. The night was full of unforgettable moments including a preview of the brand's unreleased basketball collection and Donovan Mitchell's surprise gifting of exclusive product to Grambling State athletes.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Photographer: Zach Lewis & Trippe Davis

Sound: Chip Sloan

Color: Jake Buff

Production: KAMP

Post: KAMP

February 2023

ADIDAS: ALL-STAR WEEKEND 2023

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.