ADIDAS: ALL-STAR WEEKEND 2023
CURATING OFF COURT MOMENTS FOR ASW
For the 2023 NBA All-Star weekend we transformed an unassuming parking garage into a large-scale gallery-esque installation to tell product stories across various adidas Basketball lines. Utilizing the existing environment, we juxtaposed raw materials with refined build elements and fine art photography to bring adidas’ new brand direction to life.
Our minimal design approach made for maximum impact, positioning the product at the forefront of each moment. Whether it was product, photography, or a new collection, the build never overpowered the subject.
The event was a celebration of the game, bringing together adidas’ family of athletes, influencers, and celebrities under one roof. The night was full of unforgettable moments including a preview of the brand's unreleased basketball collection and Donovan Mitchell's surprise gifting of exclusive product to Grambling State athletes.
ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT
Creative Agency: KAMP
Director: Michael Johnson
Photographer: Zach Lewis & Trippe Davis
Sound: Chip Sloan
Color: Jake Buff