TOPPS PRESENTS: THE J-ROD SHOWTOPPS Presents: The J-Rod Show
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TOPPS PRESENTS: THE J-ROD SHOW

TOPPS PRESENTS: THE J-ROD SHOW

TOPPS SERIES 1 TRADING CARDS HAS A NEW COVER STAR

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The Topps 2023 Series 1 cover featured Seattle Mariner and 2022 American League Rookie of the Year, Julio Rodríguez. To leverage his cover star status, we created The J-Rod Show, a humor-focused campaign that captures Rodríguez’s charisma and channels the joy of the card-collecting hobby.


Throughout the campaign, Rodríguez takes the spotlight in a series of classic TV show formats. From a home shopping channel to a Bob Ross parody, J-Rod introduces the Series 1 product into a greater pop culture conversation.

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BAKIN' UP SOMETHIN' SWEET

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PAINTING WITH J-ROD

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The campaign launched with the J-Rod Show teaser going live on the massive “Beast” billboard in Times Square.

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1.93M TOTAL VIDEO VIEWS

60,772 SALES ON TOPPS.COM

513M MEDIA IMPRESSIONS

CREATIVE DIRECTION / CREATIVE CONCEPT / ART DIRECTION / CONTENT CREATION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Ben Berman, Gabe Patay

Photographer: Zach Lewis

Editorial: Matt Taylor, Gabe Bernini
 
Mix: Chip Sloan

Color: Jake Buff

February 2023