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Allbirds is infamous for the unique ways they use sustainable and natural materials like plant leather, eucalyptus trees, and sugarcane in their products. The brand tapped KAMP to create a campaign that captures the spirit of the footwear perfected in the Allbirds Innovation Lab. The result was an imaginative take on the assembly of three popular silhouettes, the Tree Dasher, SuperLight and Plant Pacer.

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A suite of motion and still assets were created to highlight the Innovation Lab across digital and social platforms.

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ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / PHOTOGRAPHY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Jimmy Marbles

Set Design: Todd Davis

Music: Dana Buoy

Stylist: Anna Roth Milner

Production: KAMP

Post: KAMP

February 2023

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To reintroduce the iconic 1984 adidas Forum, we connected with the very people creating culture at the ground level across the country. This group of artists, photographers, musicians and tastemakers showed us what makes Forum relevant, within their communities today. By spotlighting the next generation, we positioned Forum as a vehicle for self expression.

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We entrusted the campaign visuals to a roster of photographers and image makers already creating impactful work in their respective communities. This resulted in a range of bold, candid, and original images used across adidas Global, Foot Locker, and JD Sports.

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KEY CITY COLLABORATORS


As an extension to the campaign Forum Fridays was created to share perspectives and spark conversation in a talkshow-style series on Twitch. Broadcasted every Friday for 7 weeks, Forum Fridays inspired young creatives, around the digital space, to express themselves and shape the conversation around art, process, and equity.

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BRAND STRATEGY / CREATIVE CONCEPTING / CONTENT CREATION / LIVE STREAMING CONTENT DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

December 2020

May 2021

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KAMP teamed up with adidas to help launch a breakthrough partnership with the future of football — Travis Hunter, the 1-of-1 star cornerback/wide receiver of the Colorado Buffaloes. With Travis' Heisman Trophy win imminent, KAMP hit the ground running with strategy and content creation.

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In preparation for the partnership announcement, KAMP worked with photographer Kelia Anne to shoot portraits of Travis. The session captured the diverse, animated, and refreshingly unique sides of the newest star to the adidas family. 

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Everything started with the announcement: Travis Hunter is signing with adidas. Always one to keep it authentic, Travis took to his YouTube channel to reveal the deal to his diehard fans first before the bombshell announcement dropped on 
social media.

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As a way to give love back to his hometown, KAMP developed a Heisman activation stunt in Boulder, CO. In true "The Hunter" style, Travis pulled up on a chromed-out tractor to an adoring crowd of fans, who were treated to his favorite local wing joint, signed giveaways, and photos with the man himself.

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"Travis Hunter Stiff-Arms Nike & Signs adidas Deal"

"Travis Hunter Signs Endorsement Deal with adidas"

"adidas Inks Heisman Finalist And 
Two-Way Superstar Travis Hunter"

ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Photographer: Kelia Anne

Stylist: Casey Trudeau

HMU - Beth Walker


Production: KAMP

Post: KAMP

December, 2024

ADIDAS: TRAVIS HUNTER

ANNOUNCEMENT

HOMECOMING

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.