Your cart is empty
DR. MARTENS: HOLIDAY 22'
THE GIFT OF COMMUNITY
For the Dr. Martens 2022 holiday campaign, KAMP and the iconic footwear brand celebrated the bold, the uninhibited, and what makes us unique. We partnered with Papi Juice, a Brooklyn-based art and music collective that celebrates queer and trans PoC through community-oriented events. Together, we captured vibrant imagery of a chosen-family gathering that embraces celebrating as you are.
For Giving Tuesday on November 29th, Papi Juice shared the images to their Instagram account to encourage followers to donate to the Trevor Project, with Dr. Martens matching the proceeds up to $50k.
The Holiday imagery shot by New York City-based photographer Guarionex Rodriguez Jr. was used in OOH placements, in-store, and online at drmartens.com.
ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT
Creative Agency: KAMP
Photography: Guarionex Rodriguez Jr.
Styling: Dominick Barcelona
Makeup: Mollie Gloss
Hair: Andrita Renee
Production: KAMP
Post: KAMP
November 2022
