ADIDAS: IVY PARK LAUNCH
REVOLUTIONIZING DIGITAL LAUNCHES WITH THE BIGGEST PARTNERSHIP IN CULTURE
In 2019, we worked in collaboration with Beyonce’s Parkwood team to create a disruptive end-to-end campaign & digital strategy to shoot and launch the inaugural collection from adidas x Ivy Park. Our strategy revolutionized the way adidas approaches digital launches and resulted in a 48hr sellout.
DIGITAL PRODUCT LAUNCH
For the launch, we placed our campaign at the front and center of each entry point of adidas.com-Homepage.
During the waiting room experience, we teased the entire collection with a video lookbook showcasing all of the products modeled by Beyoncé.
To showcase all of the captured content, we created a larger than life premium bound zine that would later become one of the most coveted pieces of each drop.
To tease the collection, we created a disruptive and highly anticipated Seeding moment using custom rolling racks filled with apparel and footwear, all of which were hand delivered to the doorsteps of Brand fans and supporters.
SHORTY AWARDS BRONZE WINNER:
DIVERSITY + INCLUSION
UX/UI / CONTENT / DEVELOPMENT / PROTOTYPING
Creative Agency: KAMP
Director: Jenn Nkiru
Campaign Photographer: Ryan McGinley
Director of Photography: Arnau Valls
Post: Parkwood Entertainment