ADIDAS: IVY PARK LAUNCHadidas x Ivy Park
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ADIDAS: IVY PARK LAUNCH

ADIDAS: IVY PARK LAUNCH

REVOLUTIONIZING DIGITAL LAUNCHES WITH THE BIGGEST PARTNERSHIP IN CULTURE

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In 2019, we worked in collaboration with Beyonce’s Parkwood team to create a disruptive end-to-end campaign & digital strategy to shoot and launch the inaugural collection from adidas x Ivy Park. Our strategy revolutionized the way adidas approaches digital launches and resulted in a 48hr sellout.

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DIGITAL PRODUCT LAUNCH


For the launch, we placed our campaign at the front and center of each entry point of adidas.com-Homepage.

During the waiting room experience, we teased the entire collection with a video lookbook showcasing all of the products modeled by Beyoncé.

ZINE


To showcase all of the captured content, we created a larger than life premium bound zine that would later become one of the most coveted pieces of each drop.

SEEDING


To tease the collection, we created a disruptive and highly anticipated Seeding moment using custom rolling racks filled with apparel and footwear, all of which were hand delivered to the doorsteps of Brand fans and supporters.

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WEBBY NOMINATION:

SPORTS (BRANDED)

SHORTY AWARDS BRONZE WINNER:

DIVERSITY + INCLUSION

UX/UI / CONTENT / DEVELOPMENT / PROTOTYPING

Creative Agency: KAMP

Production: KAMP

Director: Jenn Nkiru

Campaign Photographer: Ryan McGinley

Director of Photography: Arnau Valls

Post: Parkwood Entertainment

January 2019