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The launch of the PS5 wasn’t just another consumer event, it was a cultural moment made for delivery. Those who could cop a console were grinding the new games non stop and everyone else was tuning in to watch streamers flex the PS5. Either way, no one was going AFK to make food. Kamp used this insight to dominate the gaming space with Never Stop Gaming – five days of streaming fueled by Wendy’s.


The Never Stop Gaming campaign recruited pro streamers Tfue, Myth, Flight23White, itshafu, and Xchocobars for a national limited-time Wendy’s menu. Every day for five days one of the high profile gamers went live on Twitch to promote their meal, give away gaming gear, and Wendy’s in the chat dropping meal discounts. The disruptive content unleashed fandom, drove culture, and created brand advocates.

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"TFUE X WENDY'S COLLAB IS A GAMER'S TRAVIS SCOTT BURGER"

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To promote the limited-time Wendy's meals we brought on character designer Jordan "Doodle" Best to re-imagine the pro streamer cast and Wendy in his iconic illustration style.

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Every order from the Wendy’s Never Stop Gaming menu came with a scratch-off giving consumers a chance to win thousand of prizes. The activation delivered consumers with over 6000 product giveaways with grand prizes including PS5 consoles, Herman Miller x Logitech chairs, premium gaming headsets and Uber Eats gift cards. The Never Stop Gaming campaign was a first-of-its-kind experience authentic to the world of gaming, helping prove that what makes Uber Eats great isn’t the delivery of food; it’s how food can deliver an unmissable experience.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Production: KAMP

Sweepstakes Partner: Enteractive

Post: KAMP

June 2021

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Kamp brought Euphoria's cinematic world to the music video space with a live digital activation featuring a full set from Labrinth, performing the Emmy-nominated songs he’s crafted for Euphoria for the very first time. 

The goal was to unite Euphoria's tight-knit community during its premiere's one-year anniversary, keep fans engaged between seasons, glean social learnings from the community going into season 2 while creating an experience that was beautiful, memorable and most importantly authentic for fans of the series. 

A slew of devoted Labrinth and Euphoria fans eagerly awaited the performance and generated Twitter buzz sharing their best Euphoria-inspired looks in preparation for the big event.

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As soon as the performance aired, the Live Chat accompanying the stream never slowed down, with diehard fans chanting for more, even after Labrinth sang his last note and the visuals faded to black.

To announce the event, we took to social with a mix of Mini Mart neon graphics and vignettes to tease the performance and drive fans to tune in to the can’t-miss event. Social assets were distributed across Labrinth and Euphoria HBO’s social channels.

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80.2K PREMIERE VIEWERS
801K TOTAL YOUTUBE VIEWS
54.3K LIKES

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

UK Production: Hype Empire, Jon Stopp (Producer)

Director: Chris Ranson

Post: KAMP

Music: Labrinth

August 2020

A LIVE PERFORMANCE OF LABRINTH'S EMMY WINNING SOUNDTRACK

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Don’t Run Out is an original horror short made to drive awareness of convenience store delivery on Uber Eats. Released at Halloween, the film featured $1 million worth of promo codes hidden in plain sight, so no one experienced the horror of an empty candy bowl. We open on a group of friends gathered around the living room on Halloween night. To the horror of Keke Palmer’s character, she discovers their candy bowl is empty. That could only mean one thing - the candy snatchers are coming.

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Keke Palmer
Chelsy Leigh Jackson
Howland Wilson
Jo Osmond
Shalani Bathina
Trevor Anderson
Tyler Ritter

FEATURED TALENT

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The film broke through and drove immediate engagement, with viewers rewatching and sharing the best hidden promo codes on social. Keke Palmer and Dan Tratchenberg even shared the most thrilling moments with their fans. The authenticity of the film made it an instant cult classic amongst horror fans and Uber Eats users, leaving a lasting impact on pop culture. Check out Behind The Screams for more Don't Run Out BTS.

“UBER EATS SHORT FILM HIDES $1 MILLION IN CANDY SO YOU DON'T RUN OUT THIS HALLOWEEN"
-MASHED

“A NEW HORROR SHORT FILM FROM UBER EATS AND KEKE PALMER PUTS A HAIR-RAISING SPIN ON TRICK-OR-TREAT TRADITIONS—AND IT'S A LITTLE CREEPY"
-ADWEEK

“DAN TRACHTENBERG DIRECTS A HORRIFYINGLY GOOD MINI-MOVIE FOR UBER EATS"
-SHOT

ART DIRECTION / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION (FILM, PHOTO) / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Dan Trachtenberg

Production: Great Guns USA

DP: Jeff Cutter

Editorial: Little House / David Trachtenberg

Color: Company 3

Music: JSM


OCTOBER 2022

A SHOPPABLE THRILLER STARRING KEKE PALMER

UBER EATS: DON'T RUN OUT

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.