ADIDAS: IVY HEART LAUNCH
SPREADING LOVE WITH IVY PARK
To launch the IVY HEART collection, we immersed audiences in the campaign storytelling of good fortune, joy, and love of every kind with unforgettable moments in New York City and Los Angeles.
NYC BROOKLYN MUSEUM
Leading up to New York Fashion Week, we transformed the iconic lobby of the Brooklyn Museum into an exhibition-style showroom. Statuesque mannequins were styled throughout to highlight the mix/match versatility of the collection - across gender, personal style, function, and form, alongside shoppable product displays, a 30-foot film wall, and countless photographable moments.
The first half of the event gave NYC-based adidas Creators Club members the first opportunity to shop the collection ahead of the official drop. While the evening’s Friends and Family launch party brought influencers, press, stylists, and friends of Ivy Park together for an evening of fashion and inclusive love. DJ Mez Monty played a live set as guests toured the showroom, selected gifts from the collection, and captured content in their looks. The event culminated with a performance by Violet Chachki featuring customized IVY HEART pieces.
Following the NYC activation, we took the campaign to the streets of LA over Super Bowl weekend with a guerilla-style OOH stunt. Our mobile unit street team showed up at 7 locations across Santa Monica, Hollywood, and DTLA projecting IVY HEART campaign content at takeover scale on landmark building facades.
CREATIVE CONCEPT / ACTIVATION / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT / OOH
Creative Agency: KAMP