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ADIDAS X HELLSTAR COMPLEXCON 2025
WELCOME TO STAR CITY
KAMP partnered with adidas Originals at ComplexCon 2025 to debut Star City, a tripped-out activation celebrating adidas’ groundbreaking collaboration with streetwear brand Hellstar.
Reimagined as an otherworldly LA retail plaza, the immersive funhouse fused blacklight, graffiti, wheatpaste posters, and surreal ooze to create one of the most talked-about moments of the weekend and massive demand for the collab Superstars. Fans entered for exclusive product access and live customization by in-house airbrush and screen print artists, earning Star City top honors for Best Booth Design and Best Collab at ComplexCon 2025.
Fans moved through a black-lit marketplace featuring the adidas x Hellstar capsule, then into a spray-painted alley where exclusive pieces were purchased through walk-up deli windows. Each purchase was finished live by Hellstar airbrush artist Miles Franklin, whose work also covered the walls, turning every item into a one-of-one from Star City.
ACTIVATION/ ART DIRECTION / BRAND STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT
Creative Agency: KAMP
Fabrication: Chris Hawthorne
Production: KAMP
Post: KAMP
October, 2025
