BETTER THAN NATURAL. SUPER NATURAL.
Allbirds is infamous for the unique ways they use sustainable and natural materials like plant leather, eucalyptus trees, and sugarcane in their products. The brand tapped KAMP to create a campaign that captures the spirit of the footwear perfected in the Allbirds Innovation Lab. The result was an imaginative take on the assembly of three popular silhouettes, the Tree Dasher, SuperLight and Plant Pacer.
A suite of motion and still assets were created to highlight the Innovation Lab across digital and social platforms.
ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / PHOTOGRAPHY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Director: Jimmy Marbles
Set Design: Todd Davis
Music: Dana Buoy
Stylist: Anna Roth Milner