ADIDAS ALL-STAR WEEKEND 2026: ANTLAND
AN IMMERSIVE PLAYGROUND FOR BASKETBALL FANS
Over NBA All-Star Weekend 2026, adidas tapped KAMP to bring Anthony Edwards and the latest Hellstar collaboration to life at LA LIVE. Bold, chaotic, and unapologetically fun, the activation transformed the weekend into a fully realized world blurring the line between sport, culture, and play.
KAMP transformed LA's Peacock Place into ANTLAND, a 16,000-square-foot peach cityscape inspired by Ant, basketball culture, and the streets of Los Angeles. Across the weekend, fans could shop, play, compete, customize, and explore a world built around the launch.
PROGRAMMING
ANTLAND stayed in motion with daily programming designed to keep fans coming back.
On-court challenges, DJ sets, celebrity appearances, and giveaways brought new energy each day, including visits from Sophie Cunningham, Erica Wheeler, and Anthony Edwards himself. Fans could also score limited posters, totes, air fresheners, marble-dipped basketballs, tooth gems, Laserstar tees, custom backboards, and airbrushed footwear.
LASER TAG
In collaboration with Hellstar, KAMP built Laserstar, a full-scale laser tag experience covered in custom artwork and graffiti by artist Miles Franklin.
Fans battled it out for limited Laserstar tees and one-of-one custom airbrushed backboards, turning one corner of ANTLAND into its own competitive world.
RETAIL
Fans had the opportunity to shop the various drops and merchandise at retail outposts woven throughout ANTLAND. Customization and exclusive product moments encouraged fans to engage with the collection while keeping retail at the heart of the larger experience.
ART DIRECTION / BRAND STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Art Department & Fabrication: Hawthorne Industries
A/V: Modern Illumination
Basketball Court: SportsWest Construction
Basketball Customization: Vita Perfetta
Production: KAMP
Post: KAMP
February, 2026
