ADIDAS: DAME X PUSHA T
GIVING DAME 6 THE SUPERSTAR TREATMENT
Exploring the duality of NBA trailblazer Damian Lillard, Dame’s off-court persona "Dame Dolla" takes the spotlight alongside Pusha T for the drop of the Dame 6.
DAME X PUSHA T: FOR THE DAME 6
The Dame 6 ‘I Am My Own Fan’ color-way received the superstar treatment with a music video starring Basketball icon; Dame Lillard (aka Dame Dolla) and hip-hop legend Pusha T. The video featured an exclusive track by Pharrell Williams and launched on TNT at All-Star Saturday night following Dame's performance in the 3-point contest.
DAME X PUSHA T: FOOT LOCKER
The hero spot was given an alternate narrative exclusively for Foot Locker.
ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT
Creative Agency: Kamp
Director of Photography: Adam Newport-Berra
Art Dept: Jonny Fenix
Stylist: Marcus Paul, Elise Velasco