ADIDAS: DAME X PUSHA TADIDAS
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ADIDAS: DAME X PUSHA T

ADIDAS: DAME X PUSHA T

GIVING DAME 6 THE SUPERSTAR TREATMENT

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Exploring the duality of NBA trailblazer Damian Lillard, Dame’s off-court persona "Dame Dolla" takes the spotlight alongside Pusha T for the drop of the Dame 6.

DAME X PUSHA T: FOR THE DAME 6

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The Dame 6 ‘I Am My Own Fan’ color-way received the superstar treatment with a music video starring Basketball icon; Dame Lillard (aka Dame Dolla) and hip-hop legend Pusha T. The video featured an exclusive track by Pharrell Williams and launched on TNT at All-Star Saturday night following Dame's performance in the 3-point contest.

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DAME X PUSHA T: FOOT LOCKER

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The hero spot was given an alternate narrative exclusively for Foot Locker.

ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: Kamp

Director of Photography: Adam Newport-Berra

Art Dept: Jonny Fenix

Stylist: Marcus Paul, Elise Velasco

Production: Kamp

Post: Kamp

February 2020