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ZAPPOS: CROCS X CLUELESS
LAUNCHING A TOTALLY STELLAR CAPSULE COLLECTION
Online retailer Zappos drops an exclusive Crocs capsule collection inspired by the spirit of the 90s cult film Clueless. To promote this iconic collab, we created a new-age homage modeled and acted by a new cast of our favorite contemporaries.
THE CAMPAIGN
We introduced the squad through a series of teaser videos mixing Hi8 footage with self-recorded iPhone capture. Cher’s house, an LA mansion propped with a mix of vintage and on-trend furnishings became the backdrop for our storytelling as the Croc's product played the starring role in this Clueless remake.
****** CHER ******
PLAYED BY VICTORIA MONÉT
****** DIONNE ******
PLAYED BY AMBER RILEY
****** AMBER ******
PLAYED BY THUY
****** TAI ******
PLAYED BY RIVER GALLO
PRODUCT PHOTOGRAPHY
From Cher’s rifled through closet to Amber’s self care routine, we channeled each character to create mini scenes that immediately connected the product to Cher, Dionne, Amber and Tai.
CREATIVE CONCEPT / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Production: KAMP
Director: Ariel Fish
Photography: Amber Asaly
Director of Photography: Jeff Leeds Cohn
Second Camera Operator: Lucy Sandler
Stylist: Tatiana Wise
Hair & Makeup: Laura Dudley @ Alero glow
Editorial: Dani Ransom
Music & Sound Design: Jilian Medford (AKA Ian Sweet)
February 2022
