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ADIDAS: MAHOMES
HARMONY IN CHAOS
At the start of 2024, adidas tasked KAMP with developing a narrative throughline telling the story of their partnership with superstar KC Chiefs quarterback Patrick Mahomes. The positioning took shape across multiple touch points throughout the year, coming to life in activations, cultural moments, and a partnership with Texas Tech University.
KAMP set a clear path that was used to elevate the partnership's presence in football and popular culture at large.
The creative positioning sat under the messaging of “Harmony in Chaos” - a representation of Mahomes competing at the highest level of sport while conquering pressure with boundless joy for the game.
TEXAS TECH
Returning to Mahomes' alma mater Texas Tech, KAMP ignited fans by unveiling a massive 45’ x 90’ “It’s Showtime” tifo across the student section. The banner featured an image of Mahomes debuting the new Texas Tech adidas Galvanized jersey in solidarity with the team suited up on the field.
The stadium exploded with excitement during the reveal which was amplified nationally via a Fox Sports broadcast.
RACE AGAINST TIME
Drawing on Mahomes' passion for F1 racing, KAMP made a big splash in London during the British Grand Prix with a huge CGI OOH stunt. KAMP recreated a 3D model of the Mahomes II Race Against Time colorway and strung them over iconic London landmarks like Big Ben and the Tower Bridge. The resulting larger-than-life digital stunt blurred reality, driving buzz on social and pushing the shoe into the cultural conversation.
ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / EDITING / MOTION GFX + VFX / PHOTOGRAPHY / POST PRODUCTION / PRODUCTION / PROJECT MANAGEMENT / RETOUCHING / SOUND DESIGN / VIDEO CAPTURE
Creative Agency: KAMP
Director & DP: Preston Smith
Photographer: Kenneth Cappello, Anthony Blasko
Illustrator: Mason Mondon
Stylist: Suna Kwak
Drone Capture: We Fly Aerial Media
Color: Pinata Post
Sound: Th3rd Sound
Production: KAMP
Post: KAMP
November, 2024
