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AMAZON ALEXA+

AMAZON ALEXA+

YOUR NEXT-GEN AI ASSISTANT

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To launch their next-generation AI assistant, Amazon looked to KAMP to help plus up the all-new Alexa+ with a content series featuring a roster of the internet's favorite influencers.

Pulling from the world of gaming, reality TV, the animal kingdom, and more, each creator showcased how Alexa+ has evolved into a smarter, wittier, and more personal assistant, seamlessly helping them tackle everyday moments.

KAMP led the execution from concept through production, developing the creative idea, assembling a trusted network of directors and crew, managing talent outreach and negotiations, and delivering best-in-class post production in house.

NARA SMITH

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FAZE RUG

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GABBY WINDEY

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EMILY MARIKO

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DOUG THE PUG

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KAT STICKLER

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CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / SET DESIGN / SCRIPT WRITING / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

DP: Sonali Chugani

Photographer: Christina Fragkou

Set Design: Fletcher Chancey

Color: Grant Benesh

Music: Th3rd Sound

Stylist: Sachiko Clyde

Production: KAMP

Post: KAMP

October 2025