AMAZON ALEXA+
YOUR NEXT-GEN AI ASSISTANT


To launch their next-generation AI assistant, Amazon looked to KAMP to help plus up the all-new Alexa+ with a content series featuring a roster of the internet's favorite influencers.
Pulling from the world of gaming, reality TV, the animal kingdom, and more, each creator showcased how Alexa+ has evolved into a smarter, wittier, and more personal assistant, seamlessly helping them tackle everyday moments.
KAMP led the execution from concept through production, developing the creative idea, assembling a trusted network of directors and crew, managing talent outreach and negotiations, and delivering best-in-class post production in house.
NARA SMITH
FAZE RUG
GABBY WINDEY
EMILY MARIKO
DOUG THE PUG
KAT STICKLER
CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / SET DESIGN / SCRIPT WRITING / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
DP: Sonali Chugani
Photographer: Christina Fragkou
Set Design: Fletcher Chancey
Color: Grant Benesh
Music: Th3rd Sound
Stylist: Sachiko Clyde
Production: KAMP
Post: KAMP
October 2025

