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KoЯn @ ADIDAS LA
A NU KOLLAB 30 YEARS IN THE MAKING
Adidas partnered with the iconic nu metal band KoRn for a capsule collab fed by three decades of heavy rock history. To celebrate the launch, adidas tapped Kamp to create a takeover of the brand's Melrose location for the ultimate fan shopping experience.
Showcasing KoRn’s personal memorabilia that inspired the partnership, Kamp designed and built an in-store, career spanning archival display to house the new collection.
Pulling inspirations from KoRn's groundbreaking 1996 record Life is Peachy, the build featured the band's original artwork and apparel designs from frontman Jonathan Davis. In addition, Kamp created a custom "speaker stack" couch where the band conducted in-store interviews and press.
Along with covering exterior signage with custom banners highlighting KoRn's years long love affair with the Three Stripes, the first 50 fans shopping the new collection received a custom KoRn poster signed by the band.
PHOTOGRAPHY
Kamp utilized KoRn's in-store appearance to capture the unboxing of the collection for the first time, as well as re-creating iconic photos of JD and the band to serve as campaign imagery for adidas SS24 looks.
ACTIVATION / ART DIRECTION / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT
Creative Agency: KAMP
Fabricator: Chris Hawthorne
Production: KAMP
Post: KAMP
October, 2023
