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For the 2023 NBA All-Star weekend we transformed an unassuming parking garage into a large-scale gallery-esque installation to tell product stories across various adidas Basketball lines. Utilizing the existing environment, we juxtaposed raw materials with refined build elements and fine art photography to bring adidas’ new brand direction to life. 

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Photographer: Zach Lewis & Trippe Davis

Sound: Chip Sloan

Color: Jake Buff

Production: KAMP

Post: KAMP

February 2023

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A celebration of Coming Out Day, October 11th 2020, through meaningful storytelling that creates connectivity and generates conversation.

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We sought out four individuals from different walks in their LGBTQIA+ journey to speak to us about coming out and how it is not just about one day or moment, it is an ongoing story. Through mixed media Instagram carousels and stories we are introduced to D’Santi, Lee, Chad and Kite and their stories of coming out.

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For Chad, coming out is a story of becoming more authentic to himself, becoming who he is, inside and out, and being more open.

“I had a hard time coming out to the snowboarding community… I didn’t know where I would fit in.”

“I didn’t know if the timing was right, I didn’t know when and how I should do it… and I realized there is no best time. There is no better time than now. I realized it’s a journey for everybody, and it just takes time.”

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For D’Santi, born and raised in Santa Fe, New Mexico, coming out has been a journey full of music, heritage, identity, and love. 

“Coming out to me is  saying, I am D’Santi. I am here. I walk this earth like anybody else. And I want the same things.

I was 48 years old when the decision was made to transition. To look at old pictures it seems like a whole lifetime ago. Sometimes I don’t recognize myself and sometimes I’m OK with that, you know?” 

As a Two-Spirit, I carry both male and female energy. I’ve been walking that path for 8 years now, and it saved my life.” 

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For Lee, coming out means defining the person they always wanted to be, and showing up as their authentic self no matter what environment they’re in.

“I am very proud to be trans. To be non-binary. Because I think people think we only exist in these particular spaces and that is not the case. 

I am a musician. I am a bull rider. I am a technologist. I’m engaged. I’m a stepparent. I’m your neighbor. And there are many other people like me.” 

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For Kite, coming out is a story of letting go of everything that was holding them back. Instead of being scared of the future, they learned to embrace the present with support from their family and online community. 

“I think for me, coming out is letting it all go. Whether it’s a small thing, like changing your pronouns on Facebook, or letting people know you’re dating someone of the same gender, it’s the little everyday things.”

“The reality is that you come out all the time. You come out daily.”

CREATIVE STRATEGY / CONCEPTING / CREATIVE DIRECTION / FILM PRODUCTION

Creative Agency: KAMP

Production: KAMP

Director: River Gallo

Campaign Photographer: Devyn Galindo, Luke Gilford

Post: KAMP

October 2020

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The launch of the PS5 wasn’t just another consumer event, it was a cultural moment made for delivery. Those who could cop a console were grinding the new games non stop and everyone else was tuning in to watch streamers flex the PS5. Either way, no one was going AFK to make food. Kamp used this insight to dominate the gaming space with Never Stop Gaming – five days of streaming fueled by Wendy’s.


The Never Stop Gaming campaign recruited pro streamers Tfue, Myth, Flight23White, itshafu, and Xchocobars for a national limited-time Wendy’s menu. Every day for five days one of the high profile gamers went live on Twitch to promote their meal, give away gaming gear, and Wendy’s in the chat dropping meal discounts. The disruptive content unleashed fandom, drove culture, and created brand advocates.

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"TFUE X WENDY'S COLLAB IS A GAMER'S TRAVIS SCOTT BURGER"

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To promote the limited-time Wendy's meals we brought on character designer Jordan "Doodle" Best to re-imagine the pro streamer cast and Wendy in his iconic illustration style.

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Every order from the Wendy’s Never Stop Gaming menu came with a scratch-off giving consumers a chance to win thousand of prizes. The activation delivered consumers with over 6000 product giveaways with grand prizes including PS5 consoles, Herman Miller x Logitech chairs, premium gaming headsets and Uber Eats gift cards. The Never Stop Gaming campaign was a first-of-its-kind experience authentic to the world of gaming, helping prove that what makes Uber Eats great isn’t the delivery of food; it’s how food can deliver an unmissable experience.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Production: KAMP

Sweepstakes Partner: Enteractive

Post: KAMP

June 2021

UBER EATS X WENDY'S: NEVER STOP GAMING

THE CAMPAIGN

"TFUE X WENDY'S COLLAB IS A GAMER'S TRAVIS SCOTT BURGER"

CHARACTER DESIGN

PRIZE PASS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.