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With millions streaming basketball leading up to the NBA Playoffs, we created a unique delivery moment, elevating the at-home viewing experience.

The Popeyes Most Dunkable Meal, a limited time exclusive to Uber Eats, was launched by the league’s two biggest rising stars, and best dunkers, Ja Morant and Anthony Edwards. Equipped with a custom sauce hoop, the meal brought the joy of dunking directly to your home.


Fans couldn’t get enough of the viral-worthy talent mash-up, heightening the existing excitement of Ja and Ant playing against each other in round one of the NBA Playoffs.

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The meal boasted an unprecedented number of Popeyes signature sauces with a tender for each. Select cities also included a mini-sauce-holding-hoop to dunk them in. And as an ode to the dunk contest, the Most Dunkable Meal was 50% off during the campaign window.

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To tease the meal, we assembled a pre-game look that was worn by our stars as they entered the arena on gameday. The looks were shared across social by @leaguefits – the game’s authority on tunnel walk fashion.

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To drive PR and awareness we sent influencers and basketball fans the full meal, the mini-sauce-holding-hoop, and in case things got too saucy, a bib.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / SOCIAL ACTIVATION / TALENT MANAGEMENT


Director of Photography: Allison Anderson

JA MORANT AND ANTHONY EDWARDS TEACH THE ART OF THE DUNK

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Winning moments call for a bottle pop. With this in mind, Moët & Chandon tapped KAMP to celebrate their winning partnership with the NBA. Through a suite of motion, still, and social content, KAMP brought to life an effervescent campaign featuring game-changing icons known for staying cool under pressure. Legends like Carmelo Anthony, Sue Bird, Don C, and Jason of Beverly Hills shared their journeys of resilience and greatness leading to their own champagne moments.

With ten-time NBA All-Star Carmelo Anthony as our hero talent, KAMP crafted a spot elegantly blending the worlds of Moët and basketball while raising a glass to those who find greatness under pressure.

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Additionally, each member of our cast sat for an in-depth interview, sharing stories and insights into their personal journey of rising to the top.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

DP: Allison Anderson

Stylist: Julia Platt-Hepworth

Sound: Zach Kahl, Sam Curtis

Production: KAMP

Post: KAMP

May 2021

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.