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For the Dr. Martens 2022 holiday campaign, KAMP and the iconic footwear brand celebrated the bold, the uninhibited, and what makes us unique. We partnered with Papi Juice, a Brooklyn-based art and music collective that celebrates queer and trans PoC through community-oriented events. Together, we captured vibrant imagery of a chosen-family gathering that embraces celebrating as you are.

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For Giving Tuesday on November 29th, Papi Juice shared the images to their Instagram account to encourage followers to donate to the Trevor Project, with Dr. Martens matching the proceeds up to $50k.

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The Holiday imagery shot by New York City-based photographer Guarionex Rodriguez Jr. was used in OOH placements, in-store, and online at drmartens.com.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Photography: Guarionex Rodriguez Jr.

Styling: Dominick Barcelona

Makeup: Mollie Gloss

Hair: Andrita Renee

Production: KAMP

Post: KAMP

November 2022

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To launch their next-generation AI assistant, Amazon looked to KAMP to help plus up the all-new Alexa+ with a content series featuring a roster of the internet's favorite influencers. 

Pulling from the world of gaming, reality TV, the animal kingdom, and more, each creator showcased how Alexa+ has evolved into a smarter, wittier, and more personal assistant, seamlessly helping them tackle everyday moments. 

KAMP led the execution from concept through production, developing the creative idea, assembling a trusted network of directors and crew, managing talent outreach and negotiations, and delivering best-in-class post production in house. 

CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / SET DESIGN / SCRIPT WRITING / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

DP: Sonali Chugani

Photographer: Christina Fragkou

Set Design: Fletcher Chancey

Color: Grant Benesh

Music: Th3rd Sound

Stylist: Sachiko Clyde

Production: KAMP

Post: KAMP

October 2025

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.