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KAMP and Uber Eats formed a posse and rode into the 2025 Calgary Stampede to deliver deals and old west delight to all the cowpokes.

Rodeo fans moseyed through the Get Almost, Almost Anything General Store for a chance to rope prizes, wrangle Stampede themed Uber Eats swag, snap plenty of pics, and scan the shelves of sundries (Coyote Brew, anyone?) to find deep discounts on grocery and food delivery. Giddy up and yeehawww!

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Guests explored the shelves to hunt down QR codes placed on product throughout the space. When scanned, the codes dropped discounts for restaurant and grocery delivery on Uber Eats so hungry rodeo-goers could rustle up some grub after the Stampede.

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We invited influencers to tour the General Store, try their hand at ring toss, and take full advantage of the many photo ops in the space. Content of the experience flooded social feeds, cementing the activation as a must-visit during the Stampede for fun, rodeo goodies, and plenty of deals on Uber Eats delivery.

ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabrication: Big HQ

Production: KAMP

Post: KAMP

July, 2025

GET ALMOST, ALMOST ANYTHING GENERAL STORE

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For the 2025 launch of Topps’ flagship baseball release, KAMP delivered an out-of-the-park 360° campaign turning retro card art into a spectacle for baseball fans and collectors alike. Starring MLB superstar Aaron Judge, Topps celebrates his ever-expanding career along other rising icons of the game.

KAMP took the Series 1 cover card reveal to the next level with a larger-than-life surprise stunt. Under the ruse of a photoshoot, Aaron Judge unwittingly stepped in front of a 360° Volume Screen playing accolades from die-hard Yankees fan Spike Lee and past Series 1 cover star, Ronald Acuna Jr. KAMP caught the moment in a behind-the-scenes video of Aaron's surprise as he saw his cover card for the very first time.


A campaign launch film was also created to build excitement around the upcoming season and the superstars that make the cards essential to collectors. Using in-game highlights, KAMP placed stars of the game in giant scale throughout the skylines of their team cities, showing that Topps Series 1 is truly larger than life.

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KAMP created an easy-to-deploy suite of assets providing card shops the ability to continue the conversation and connect with collectors.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Set Design: Vũ Studios


Sound: Th3rd Sound

Production: KAMP

Post: KAMP

February, 2025

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.