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A little dirt don’t hurt! KAMP collaborated with Unless Collective to launch their first regenerative sneaker, The Degenerate, made from 100% plants and minerals and zero plastic. Resident sneakerhead, Dee, introduces the shoe with the help of his friends. Their chats focus on the importance of sustainability and what we can all do to make our Earth a little happier.

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FORAGER + ENVIRONMENTAL SCIENCE ENTHUSIAST


To soft launch the two sneaker colorways before introducing Dee and his friends, we told The Degenerate's story through photography, visualizing "regeneration" by literally showing each step of the cycle — from dirt, to plants, to shoes, and back to dirt again.

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ART DIRECTION / CAMPAIGN STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director of Photography: Mike Schneier

Photographer: Ben Sellon

Stylist: Julia Laftsidis, Rose Mackey

Hair & Makeup: Jenny O, Nica DeMaria

Voice Actor: Logan Corcoran

Puppet Captain/Fabricator: Michelle Zamora

Puppet Master: Matias Farias

Music: Epidemic Sound

Sound Design: Chip Sloan

Post: KAMP

February 2023

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Days before the premiere of the highly anticipated second season of Severance, KAMP collaborated with Apple TV+ to bring the world of Lumon Industries to the middle of NYC’s Grand Central Station.

A large glass cube containing a fully staffed and working office surprised daily commuters. At the end of day one, the stars of Severance showed up unannounced to staff the office themselves. For three hours, Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman, and Patricia Arquette appeared in-character as their “innies," going about tasks, participating in team building exercises, and refining numbers at their work stations.

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"Apple TV+ Stages an Eerie Stunt at Grand Central for Severance Season 2"
 – ADWEEK

"‘Severance’ Pop-Up Sends 
The Internet Into A Meltdown"
 – FORBES

"‘Severance’ Cast Brings Lumon Offices to Grand Central Station"
 – THE HOLLYWOOD REPORTER

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Built using actual props from the series’ iconic set, the stunt operated for 18 hours over the course of two days, continuously drawing huge crowds who couldn't look away. The stunt went viral, creating massive buzz across social and beyond. 

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ACTIVATION / ART DIRECTION  / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Set Design: KAMP

Art Department: Readyset Inc

Production: KAMP

January 2025

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.