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The Remember The Why film series shares the origin stories of adidas Basketball talent centered around the question, "Why Do You Hoop?". Through this series we celebrated the franchise scoring record moment for Damian Lillard, the Finals MVP accolade for Chelsea Gray, and the announcement of the second ever class of NIL endorsements of NCAA athletes.

FEATURED TALENT

To help commemorate Dame breaking the Trail Blazers all-time scoring record, our Remember The Why film broadcasted throughout the Portland Moda Center, also appearing on the jumbotron during his first returning home game.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Zach Lewis

Sound: Chip Sloan

Color: Jake Buff

Post: KAMP

January 2023

SHINING LIGHT ON BASKETBALL ORIGIN STORIES

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After 10 years, adidas Originals’ New York flagship moved to 135 Spring St., placing the brand at the center of SoHo’s streetwear, sneaker, and cultural scene.

KAMP helped shape the new location into more than just a retail destination, elevating key consumer touchpoints to create a flagship experience built for community, discovery, and the next generation of adidas Originals fans.

The opening of 135 Spring St. marked the debut of the “Creative Class,” a biannual selection of athletes, artists, and community leaders who embody the creative energy of NYC. 

These influential voices took over in-store displays and promotional OOH, while ongoing collaborative programming with the Class kept the store energized and in the cultural zeitgeist.

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KAMP worked with NYC based artists during the launch to create in-store elements exclusive to 135 Spring St. Artist commissions included a custom speaker system designed by Silence Please, “Solid Foundation,” a sculpture crafted by New York Sunshine, and dressing room curtains with imagery painted by rapper A$AP Ferg.

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KAMP created evergreen graphics for all the digital screens in  135 Spring St. The entry billboard and cash desk leverage NYC-centric footage and a suite of branded animations, while the digital styling screen highlights the latest Originals offerings modeled by NYC creators, bringing a local and authentic edge.

New York Sunshine installed “Solid Foundation,” a heroic chrome sculpture that will permanently live at the center of the footwear seating. To editorialize the install, we worked with photographer Nayquan Schuler to capture photo, while video content was shot by Savva Svet.

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After the grand opening of 135 Spring St. in early 2026, the store shifted focus to provide a platform for the NYC creative community, placing the space at the center of a commitment to support and execute artistic vision.

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ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Photographer: Tyrell Hampton

Videographer: Elias Parise

Set Designer: Rebekka Fellah - Creative Class

Set Designer: Crystal Geller - Digital Mannequin

Wardrobe Stylist: Yohana Lebasi - Creative Class

Wardrobe Stylist: Gia Seo - Digital Mannequins

Makeup Artist: Miguel Ramos

Hair Stylist: Sergio Estrada - Creative Class

Hair Stylist: Kento Utsubo - Digital Mannequin

Vendor: Duggal

Fabrication: 11th Street

February, 2026

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.