Screenshot 2025-05-21 at 4.24.44 PM.png

Topps 2025 Baseball Logo.png

For the 2025 launch of Topps’ flagship baseball release, KAMP delivered an out-of-the-park 360° campaign turning retro card art into a spectacle for baseball fans and collectors alike. Starring MLB superstar Aaron Judge, Topps celebrates his ever-expanding career along other rising icons of the game.

KAMP took the Series 1 cover card reveal to the next level with a larger-than-life surprise stunt. Under the ruse of a photoshoot, Aaron Judge unwittingly stepped in front of a 360° Volume Screen playing accolades from die-hard Yankees fan Spike Lee and past Series 1 cover star, Ronald Acuna Jr. KAMP caught the moment in a behind-the-scenes video of Aaron's surprise as he saw his cover card for the very first time.


A campaign launch film was also created to build excitement around the upcoming season and the superstars that make the cards essential to collectors. Using in-game highlights, KAMP placed stars of the game in giant scale throughout the skylines of their team cities, showing that Topps Series 1 is truly larger than life.

Screenshot 2025-02-12 at 1.38.53 PM.png

Feb-12-2025 13-37-32.gif

Feb-12-2025 13-37-02.gif

Screenshot 2025-02-12 at 1.38.01 PM.png

KAMP created an easy-to-deploy suite of assets providing card shops the ability to continue the conversation and connect with collectors.

Kamp_Website_Topps Larger Than Life_Toolkit_Individual_01.gif

Kamp_Website_Topps Larger Than Life_Toolkit_Individual_03.gif

Kamp_Website_Topps Larger Than Life_Toolkit_Individual_02.gif

ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Set Design: Vũ Studios


Sound: Th3rd Sound

Production: KAMP

Post: KAMP

February, 2025

yellowjackets-season-2.jpg

yellowjackets_Logo_Black03.jpg

Season 2 of the Showtime teen drama Yellowjackets finds the cast in dire straits, fighting for survival with a frosty wilderness backdropping their descent into mental and physical decline. For SXSW 2023, we invited guests to “Camp Yellowjackets,” a campy experience that draws on the show’s themes of dark humor and survivalism.

yellowjackets-147.jpg

yellowjackets-145.jpg

yellowjackets-146.jpg

CAST IN ATTENDANCE

With replica set builds and exploration-themed programming, guests were transported to the world of Yellowjackets, cementing the experience as a clear standout amidst the competitive SXSW market.

Show_CampYJ_SWSX 107.jpg

Show_CampYJ_SWSX-42.jpg

Show_CampYJ_SWSX 1.jpg

Show_CampYJ_SWSX-2.jpg

Guests explored the camp at their own pace. They tasted mushroom tea at a foraging station, threw an axe at target practice, got their camp portrait taken, and explored the many details and easter eggs in the cabin. Food & beverages were served by butchers in “bloody” aprons, creating additional in-world storytelling that nod to the dark humor of the show.

yellowjackets-episode-5-6445a4d24325b.png

yellowjackets_iso.png

Show_CampYJ_SWSX-1.jpg

Show_CampYJ_SWSX.jpg

Show_CampYJ_SWSX-3.jpg

Show_CampYJ_SWSX-7.jpg

ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Set Design: Brett Hess & Katy Baldwin

Production: KAMP

Post: KAMP

March 2023

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.