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Kamp was approached to create the visual identity for the 25th annual Webby Awards. For the first online-only awards show, we leaned into the hyper-digital aspect of connection where RGB palettes and glitched imagery were moshed together to celebrate the best of the internet.

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We created a toolkit for the Webby’s + partners to use as a framework while building out all assets for the award show. Our intentionally crafted design DNA provided a guideline to deliver a unified message and aesthetic across all platforms and communications.

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To launch the Quiksilver x Stranger Things capsule collection we set out on a journey to embrace the Quiksilver DNA, while borrowing from the appeal of the cult favorite Stranger Things. The result was “Strange Surfing” a supernatural campaign that connected with fans of the brand in a new and exciting way.

Our hero film conceptually stitched together Season 4 of Stranger Things' road trip storyline with surf cultures ritual of road-tripping with friends. The film spotlights some of Quiksilver’s biggest names in surfing as they journey into the Upside Down in a salt-stained passenger van.

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Lifestyle photography of the four capsule collections were captured at pitstops along the route, ultimately landing in the spore-ridden Upside Down dimension.

The content captured were then assembled into a campaign toolkit, including key visual systems for all four capsules, along with countless bespoke spot graphics used across social, dotcom, and retail.

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CREATIVE CONCEPT / CREATIVE DIRECTION / CAMPAIGN PHOTOGRAPHY / DESIGN / EDITORIAL / FILM / POST / PRODUCTION


Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Allison Anderson

Photographer: Aaron Sinclair, David Lopez Osuna

Retouchers: Anthony Simms, Beth Furmasu, Shae Marcu

Set Design: Victoria Resendez

Color: Jacob McKee

Music: Robert Laakso

Production: KAMP

Post: KAMP

May 2022

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.