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Presented with the opportunity to launch Oakley's next major innovation in eyewear, we dug into the Oakley archives to uncover what makes the Kato best in class. Inspired by the unique product narrative, we developed an athlete seeding strategy that delivered on the Kato performance benefits while telling the story behind the design.


To build hype and anticipation, we developed a shared moment that built on the mystery, intrigue and excitement around Kato. The shareable Augmented Reality experience allowed members of Team Oakley to unlock a piece of history and share the content with their fans and followers on Instagram. Our targeted seeding strategy resulted in a social campaign celebrating Oakley’s history of innovation and disruptive design.

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The campaign was initiated with tease content that featured a 24 Hour countdown clock hovering above the “locked” pod. The next day, we launched reveal content that synchronized with the pod to create a seamless presentation that delivered on the core product narrative.

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BRAND STRATEGY / CREATIVE DIRECTION / EXPERIENCE DESIGN / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

VR Development: BRDG Studios 

May 2021

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To launch the IVY HEART collection, we immersed audiences in the campaign storytelling of good fortune, joy, and love of every kind with unforgettable moments in New York City and Los Angeles.


Leading up to New York Fashion Week, we transformed the iconic lobby of the Brooklyn Museum into an exhibition-style showroom. Statuesque mannequins were styled throughout to highlight the mix/match versatility of the collection - across gender, personal style, function, and form, alongside shoppable product displays, a 30-foot film wall, and countless photographable moments. 

The first half of the event gave NYC-based adidas Creators Club members the first opportunity to shop the collection ahead of the official drop. While the evening’s Friends and Family launch party brought influencers, press, stylists, and friends of Ivy Park together for an evening of fashion and inclusive love. DJ Mez Monty played a live set as guests toured the showroom, selected gifts from the collection, and captured content in their looks. The event culminated with a performance by Violet Chachki featuring customized IVY HEART pieces.

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Following the NYC activation, we took the campaign to the streets of LA over Super Bowl weekend with a guerilla-style OOH stunt. Our mobile unit street team showed up at 7 locations across Santa Monica, Hollywood, and DTLA projecting IVY HEART campaign content at takeover scale on landmark building facades.

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CREATIVE CONCEPT / ACTIVATION / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT / OOH

Creative Agency: KAMP

Production: KAMP

Post: KAMP

February 2022

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On Friday, March 22nd, adidas partnered with families across America to create homemade pop-up “Yeezy Stands.” Each stand was stocked with limited pairs of the unreleased Yeezy Boost 700 V2.

All proceeds from sales were donated directly to the National Alliance on Mental Illness (NAMI),the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.

The Yeezy Stand campaign was rooted in family, community and love. Tapping families across the Midwest to build, promote and celebrate their handmade Yeezy Stands, and the internet couldn’t get enough of it.

Showing The Howard family in South Dakota doing the same activity as The West family in Calabasas felt fresh, fun and humanizing. Our partnership with NAMI (National Alliance on Mental Illness) allowed all proceeds from Lemonade Stands to donate to a cause that was close to Ye.

“KANYE WEST AND FAM SET UP YEEZY LEMONADE STAND FOR CHARITY”
-HYPEBEAST

“KANYE WEST & FAMILY JUST HOSTED POP-UP YEEZY LEMONADE STANDS”
-HIGHSNOBIETY

"KANYE WEST AND ADIDAS STOCK LEMONADE STANDS WITH YEEZYS"
-COMPLEX

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / VISUAL PRODUCTION

Creative Agency: KAMP

Production: KAMP

Photography: Ray Polanco Jr

March 2019

YEEZY: LEMONADE STANDS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.