ADIDAS: YEEZY X ALL-STAR WEEKEND
MAKING A STATEMENT ON THE STREETS OF CHICAGO
Yeezy x Adidas took over Chicago during NBA All-Star Weekend to create an unforgettable social / PR moment for Yeezy’s new basketball footwear release.
We brought a fleet of the iconic Sherp vehicles to the streets of Chicago to hand deliver Kanye’s latest YEEZY basketball silhouette, the QTNM. Hitting three highly trafficked zones, and Kanye's old southside neighborhood, the stunt gained local and national media attention, even Quavo showed up.
CREATIVE CONCEPT / CONTENT CREATION / ACTIVATION / FILM PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Production: Erik Mygrant, KAMP
Photography: Trash Hand