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ADIDAS: YEEZY X ALL-STAR WEEKEND

ADIDAS: YEEZY X ALL-STAR WEEKEND

MAKING A STATEMENT ON THE STREETS OF CHICAGO

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Yeezy x Adidas took over Chicago during NBA All-Star Weekend to create an unforgettable social / PR moment for Yeezy’s new basketball footwear release.

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THE STUNT


We brought a fleet of the iconic Sherp vehicles to the streets of Chicago to hand deliver Kanye’s latest YEEZY basketball silhouette, the QTNM. Hitting three highly trafficked zones, and Kanye's old southside neighborhood, the stunt gained local and national media attention, even Quavo showed up.

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CREATIVE CONCEPT / CONTENT CREATION / ACTIVATION / FILM PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: Erik Mygrant, KAMP

Photography: Trash Hand

November 2019