Lucchese_FW24_Hero_21.jpg

Lucchese_website_logo.png

KAMP hit the trail with Texas-based luxury boot maker Lucchese to create a brand campaign exploring the iconic symbol of the American West — The Cowboy. 

KAMP took two portrayals of modern western luxury — the imagined and the living cowboy — and melded them into one, showcasing how Lucchese exists seamlessly in both. In Texas, they don't have to import luxury. It's already on their feet.

Lucchese_1.jpg

Lucchese_4.jpg

Lucchese_3.jpg

Lucchese_2.jpg

Lucchese_Social_1.jpg

Lucchese_Social_3.jpg

Lucchese_Social_2.jpg

The Lucchese FW24 campaign came to life through a :30 film (the brand's first commercial),  photography, social postings, and website takeover.

KAMP created the rugged canvas backdrop for the shoot. Starting with an iPad sketch inspired by reference paintings, digital brushes were used to capture the look of an oil painting along with a number of layering techniques to achieve the desired texture on the final scaled up canvas print.

Lucchese_FW24_Textures_14.jpg

ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Brandon Kuzma

Set Design: Lorus Allen

Set Decorator: Vanessa Valarde

Stylist: Jesse Dell

Horse Trainer: Leo Rueda

Video Colorgrade - Clinton Hollister

SFX & Mix - Chip Sloan

Music: Easton

Production: KAMP

Post: KAMP

September, 2024

Dexter_hero.jpg

Paramount_Dexter_website_logo.png

Paramount+ tapped KAMP to create a killer OOH stunt to help launch their new prequel series, Dexter: Original Sin. Using a mix of IRL and CGI tactics, KAMP blurred reality and created a viral global announcement that had audiences all wrapped up.

Screenshot 2025-04-10 at 10.56.21 AM.png

By integrating the series' iconic plastic wrap into the actual OOH, KAMP created a simple yet eye-catching execution that immediately reads Dexter. 

On the ground activations were dropped into Miami, NYC, and Venice Beach, drawing fans and passersby towards a shocking installation that made clear that Dexter was back to his old game. The idea was so strong that what started as a USA only campaign turned into a worldwide expansion, as Paramount+ partners around the globe were dying to get in on the fun. 

@anaykashe_Website_TT.mp4

LoeyBug_Website_TT.mp4

WhosBeth_Website_TT.mp4

KAMP's in-house team of 3D, motion, and VFX artists brought the idea to a massive scale by wrapping famous structures around the world in lifelike plastic wrap. The CGI renders dropped the same day as the IRL activations, leading to fervent speculation across the internet as to what was real and what was ruse. 

Real or not, the viral stunt made Dexter fans bloodthirsty for more.

Dexter_Hollywood_Still.jpg

Showtime_Dexter_Venice-46.jpg

6D3A0572.jpg

Note: Unlike Dexter, no real plastic was used in our activations—the IRL "plastic" wrap was made from a fully biodegradable material that was recycled after the stunt.

Dexter_Rome_Still.jpg

Dexter_NYC2_Still.jpg

Dexter_Canada_Still.jpg

Dexter_Sydney_Still.jpg

ACTIVATION (SOCIAL)/ ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

3D & Composite Artist: Damon Wubben


3D Artist: Josh Tonneson

2D Partner: Graham Holly

3D Artist: Joe Meyers

Colorist: Grant Benesh

Sound: Th3rd Sound

Voice Over: Jamie Anderson

Post: KAMP

December, 2024

PARAMOUNT + SHOWTIME: DEXTER ORIGINAL SIN

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.