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Crocs tapped KAMP to help bring their genre-pushing new silhouettes, the Echo Wave Collection, to those who are exploring the nooks and crannies of what's next in culture. Through a story-driven hero spot and stills, KAMP created a visual direction where digital and analog realities merge, dropping the Crocs brand into a fashion-forward yet nostalgic landscape.

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KAMP curated hidden spots found throughout city enviornments to create a familiar, yet entirely new urban geography. Photography captured the Echo Wave Collection carrying our explorers through these untapped gems, styled to bring a vibrant sense of youthful energy to every locale. 

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ART DIRECTION /CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Motion DP: Allusion Anderson-Triplett


Production Design: Devin Ray

Composer: Sean Clark

Stylist: Alec Marchant

Hair & Makeup: Stormy Brady

Models: Ivan, Charles, Naomi, Johnny

Production: KAMP

Post: KAMP

February, 2025

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Season 2 of the Showtime teen drama Yellowjackets finds the cast in dire straits, fighting for survival with a frosty wilderness backdropping their descent into mental and physical decline. For SXSW 2023, we invited guests to “Camp Yellowjackets,” a campy experience that draws on the show’s themes of dark humor and survivalism.

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CAST IN ATTENDANCE

With replica set builds and exploration-themed programming, guests were transported to the world of Yellowjackets, cementing the experience as a clear standout amidst the competitive SXSW market.

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Guests explored the camp at their own pace. They tasted mushroom tea at a foraging station, threw an axe at target practice, got their camp portrait taken, and explored the many details and easter eggs in the cabin. Food & beverages were served by butchers in “bloody” aprons, creating additional in-world storytelling that nod to the dark humor of the show.

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ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Set Design: Brett Hess & Katy Baldwin

Production: KAMP

Post: KAMP

March 2023

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.