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KAMP teamed up with adidas to help launch a breakthrough partnership with the future of football — Travis Hunter, the 1-of-1 star cornerback/wide receiver of the Colorado Buffaloes. With Travis' Heisman Trophy win imminent, KAMP hit the ground running with strategy and content creation.

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In preparation for the partnership announcement, KAMP worked with photographer Kelia Anne to shoot portraits of Travis. The session captured the diverse, animated, and refreshingly unique sides of the newest star to the adidas family. 

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Everything started with the announcement: Travis Hunter is signing with adidas. Always one to keep it authentic, Travis took to his YouTube channel to reveal the deal to his diehard fans first before the bombshell announcement dropped on 
social media.

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As a way to give love back to his hometown, KAMP developed a Heisman activation stunt in Boulder, CO. In true "The Hunter" style, Travis pulled up on a chromed-out tractor to an adoring crowd of fans, who were treated to his favorite local wing joint, signed giveaways, and photos with the man himself.

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"Travis Hunter Stiff-Arms Nike & Signs adidas Deal"

"Travis Hunter Signs Endorsement Deal with adidas"

"adidas Inks Heisman Finalist And 
Two-Way Superstar Travis Hunter"

ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Photographer: Kelia Anne

Stylist: Casey Trudeau

HMU - Beth Walker


Production: KAMP

Post: KAMP

December, 2024

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Luca Guadagnino’s WE ARE WHO WE ARE is a celebration of self. Through a series of digital activations and social media touchpoints we worked to connect our audience through the ethos and discovery of contemporary youth culture.

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Ahead of the premiere of Luca Guadagnino’s WE ARE WHO WE ARE we distributed kits to an extensive list of icons and personalities who have contributed to youth culture through their work and online presence. Inside the kit were two products that invited the recipient to internalize the themes within the series; a limited edition Eckhaus Latta tee and BIG DATA (TM) USB drive.

Working with designer and iconoclast, Caleb Flowers, we adapted his BIGDATA(TM) download concept into a physical USB. A zine-like curation filled with gigabytes of original imagery, video, music and other digital ephemera from the series’ talent and a selection of contemporary creators all responding to the questions ‘Who Are You?’ The USB was sent out in seeding  and given away to the public for free through a microsite.

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We tapped NYC fashion house Eckhaus Latta to design a limited edition run of their iconic Lapped Tee emblazoned with their own words around self-identity. The shirt was intended as a canvas for artists to create representations of who they are. We then asked five artist to rework the shirt: Jan Gatewood, Nathalie Nguyen, Left Hand LA, Rian Phin, and Nicole McLaughlin.

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"Chloë Sevigny is hosting an NTS Radio show  – and she’s taking requests"
-DAZED

In partnership with cult mainstay, NTS Radio, we programmed a five episode coming-of-age radio series. Each episode features a member of the show’s cast or crew, taking a deep dive into the themes of the show and parallels between their characters and their real life experiences. Episodes ranged from an interview with the music supervisor Robin Urdang, to Chloë Sevigny reading fan-submitted love stories.

FEATURED TALENT

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

Collaborators: NTS, Eckhaus Latta, Caleb Flowers

September 2020

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ENCAPSULATING CONTEMPORARY YOUTH CULTURE FOR LUCA GUADAGNINO'S HBO SERIES

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.