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KAMP was given the opportunity to reveal a once-in-a-lifetime, one-of-a-kind collectors card to the world: The Lebron and Bronny James dual autograph from Bowman 1 of 1. Narrated by Lebron James himself, the card was unveiled at the end of a 60-second film. Lebron tells the Origin of Greatness story by looking at where it all started for him and sharing the distinct origin stories of some legendary first Bowmans; Caleb Williams, Julio Rodríguez, Victor Wembanyama, Caitlin Clark, Bryce Young and Ronald Acuna Jr.

KAMP crafted a set for the film, seen through the mind's eye of our narrator, that reveals the details of this prestigious collector's space. We carefully selected and designed specific corners of the room to align with each athlete and their respective moment of greatness.

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The 1-of-1 Bronny and Lebron James Bowman card is revealed in the final shot of this moment defining brand film, marking a new partnership between Lebron and Topps. This new deal sparked conversation and hype across the digital sphere.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN PRODUCTION (FILM)/ PROJECT MANAGEMENT

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Adidas partnered with the iconic nu metal band KoRn for a capsule collab fed by three decades of heavy rock history. To celebrate the launch, adidas tapped Kamp to create a takeover of the brand's Melrose location for the ultimate fan shopping experience. 

Showcasing KoRn’s personal memorabilia that inspired the partnership, Kamp designed and built an in-store, career spanning archival display to house the new collection.

Pulling inspirations from KoRn's groundbreaking 1996 record Life is Peachy, the build featured the band's original artwork and apparel designs from frontman Jonathan Davis. In addition, Kamp created a custom "speaker stack" couch where the band conducted in-store interviews and press.

Along with covering exterior signage with custom banners highlighting KoRn's years long love affair with the Three Stripes, the first 50 fans shopping the new collection received a custom KoRn poster signed by the band.

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Kamp utilized KoRn's in-store appearance to capture the unboxing of the collection for the first time, as well as re-creating iconic photos of JD and the band to serve as campaign imagery for adidas SS24 looks.

ACTIVATION / ART DIRECTION / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabricator: Chris Hawthorne

Production: KAMP

Post: KAMP

October, 2023

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.