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KAMP partnered with adidas Originals at ComplexCon 2025 to debut Star City, a tripped-out activation celebrating adidas’ groundbreaking collaboration with streetwear brand Hellstar. 

Reimagined as an otherworldly LA retail plaza, the immersive funhouse fused blacklight, graffiti, wheatpaste posters, and surreal ooze to create one of the most talked-about moments of the weekend and massive demand for the collab Superstars. Fans entered for exclusive product access and live customization by in-house airbrush and screen print artists, earning Star City top honors for Best Booth Design and Best Collab at ComplexCon 2025.

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Fans moved through a black-lit marketplace featuring the adidas x Hellstar capsule, then into a spray-painted alley where exclusive pieces were purchased through walk-up deli windows. Each purchase was finished live by Hellstar airbrush artist Miles Franklin, whose work also covered the walls, turning every item into a one-of-one from Star City.

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ACTIVATION/ ART DIRECTION / BRAND STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT  / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabrication: Chris Hawthorne

Production: KAMP

Post: KAMP

October, 2025

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A newly launched partnership between Kim Kardashian and Beyond Meat broke the internet with a viral video moment where the tastemaker samples her favorite offerings from Beyond Meat dishes, delivering a reassuring approval mid-chew.

As the newly appointed Chief Taste Officer, Kim Kardashian leverages her status as an iconic cultural tastemaker to give Beyond Meat her highly sought-after stamp of approval.

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When Kim K does ANYTHING, there’s bound to be critics coming out of the woodwork to invent controversy. In our case, the dark side of the internet invented a conspiracy that our “Taste Consultant” didn’t actually eat the food she was promoting. Just as this story was taking off, we responded with an “outtakes” edit that showed Kim happily eating LOTS of Beyond on set and in between takes. This second edit created an entirely new wave of impressions and kept the campaign in the conversation for an extended news cycle.

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CONSUMER RESEARCH / BRAND STRATEGY & POSITIONING / CREATIVE CONCEPT / VISUAL DIRECTION / DESIGN / CONTENT CREATION / FILM PRODUCTION / TOOLKIT DEVELOPMENT / EDIT & POST PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Pierre Auroux 

Food Stylist: Paty Winters

Production: KAMP

Post: KAMP

May 2022

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BEYOND MEAT APPOINTS A NEW CHIEF TASTE OFFICER

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.