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KAMP and Uber Eats formed a posse and rode into the 2025 Calgary Stampede to deliver deals and old west delight to all the cowpokes.

Rodeo fans moseyed through the Get Almost, Almost Anything General Store for a chance to rope prizes, wrangle Stampede themed Uber Eats swag, snap plenty of pics, and scan the shelves of sundries (Coyote Brew, anyone?) to find deep discounts on grocery and food delivery. Giddy up and yeehawww!

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Guests explored the shelves to hunt down QR codes placed on product throughout the space. When scanned, the codes dropped discounts for restaurant and grocery delivery on Uber Eats so hungry rodeo-goers could rustle up some grub after the Stampede.

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We invited influencers to tour the General Store, try their hand at ring toss, and take full advantage of the many photo ops in the space. Content of the experience flooded social feeds, cementing the activation as a must-visit during the Stampede for fun, rodeo goodies, and plenty of deals on Uber Eats delivery.

ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabrication: Big HQ

Production: KAMP

Post: KAMP

July, 2025

GET ALMOST, ALMOST ANYTHING GENERAL STORE

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Kamp worked collaboratively with underground club culture platform, Boiler Room, on a virtual Legendary experience. The DJs, dancers and MC’s of the Ballroom scene were brought together for a one-night-only live stream event to celebrate the finale of Legendary’s second season.


Four sets by Ballroom’s most revered DJs: Mike Q, Leonce, Uniiqu3, Kaos and Sky Labeija produced a one-of-a-kind sonic experience, with pinnacle performances by world class voguers from the Legendary competition series. Promotion for the event employed a captivating graphic language that was spread across the digital space with custom units built for HBO’s @HumanbyOrientation, @LegendaryMAX, @BoilerRoomTV and the entire DJ roster.

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LET’S HAVE A BALL WITH MUSIC PLATFORM BOILER ROOM X  HBO MAX LEGENDARY

-BOYFRIEND MAGAZINE

CREATIVE CONCEPT / CONTENT CREATION / ACTIVATION /  PROJECT MANAGEMENT 

Creative Agency: KAMP

Production: Boiler Room

Photography: Santiago Felipe

Director + Director of Photography: Imani Denison

Technical Director: Justin Reid

Camera Operator: Anaka, Eddie Swanson, Kalyn Jacobs

Gaffer: Monica Larena
 
 Post: Boiler Room

June 2021

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.