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To launch their next-generation AI assistant, Amazon looked to KAMP to help plus up the all-new Alexa+ with a content series featuring a roster of the internet's favorite influencers. 

Pulling from the world of gaming, reality TV, the animal kingdom, and more, each creator showcased how Alexa+ has evolved into a smarter, wittier, and more personal assistant, seamlessly helping them tackle everyday moments. 

KAMP led the execution from concept through production, developing the creative idea, assembling a trusted network of directors and crew, managing talent outreach and negotiations, and delivering best-in-class post production in house. 

CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / SET DESIGN / SCRIPT WRITING / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

DP: Sonali Chugani

Photographer: Christina Fragkou

Set Design: Fletcher Chancey

Color: Grant Benesh

Music: Th3rd Sound

Stylist: Sachiko Clyde

Production: KAMP

Post: KAMP

October 2025

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KAMP and Uber Eats formed a posse and rode into the 2025 Calgary Stampede to deliver deals and old west delight to all the cowpokes.

Rodeo fans moseyed through the Get Almost, Almost Anything General Store for a chance to rope prizes, wrangle Stampede themed Uber Eats swag, snap plenty of pics, and scan the shelves of sundries (Coyote Brew, anyone?) to find deep discounts on grocery and food delivery. Giddy up and yeehawww!

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Guests explored the shelves to hunt down QR codes placed on product throughout the space. When scanned, the codes dropped discounts for restaurant and grocery delivery on Uber Eats so hungry rodeo-goers could rustle up some grub after the Stampede.

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We invited influencers to tour the General Store, try their hand at ring toss, and take full advantage of the many photo ops in the space. Content of the experience flooded social feeds, cementing the activation as a must-visit during the Stampede for fun, rodeo goodies, and plenty of deals on Uber Eats delivery.

ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabrication: Big HQ

Production: KAMP

Post: KAMP

July, 2025

GET ALMOST, ALMOST ANYTHING GENERAL STORE

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.