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Over the summer, Fat Tire partnered with legendary skate brand Vans for a limited-edition release of collab cans and packaging. KAMP worked with Fat Tire to develop an attention grabbing, co-branded campaign appealing to the like-minded folks at the cross section of FT’s core audience and younger fans aligned with the Vans lifestyle.

Knowing that TikTok viewers are consuming content differently, KAMP tailored our assets using a platform-relevant approach. A beer can POV concept put the collab product front and center within lifestyle and skate scenes, while an epic fingerboard video edit gave a nod to skate film tropes.

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Collage-based artwork has long represented the DIY connective tissue & rebellious spirit of both Fat Tire and Vans. Drawing from this shared brand DNA, KAMP combined, layered, and juxtaposed elements pulled from lifestyle & in-studio photo shoots as a way to bring product to the forefront.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Martin Riegel

Editor: Martin Riegel

Sound: TH3RD Sound

Production: KAMP

Post: KAMP

April 2024

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With millions streaming basketball leading up to the NBA Playoffs, we created a unique delivery moment, elevating the at-home viewing experience.

The Popeyes Most Dunkable Meal, a limited time exclusive to Uber Eats, was launched by the league’s two biggest rising stars, and best dunkers, Ja Morant and Anthony Edwards. Equipped with a custom sauce hoop, the meal brought the joy of dunking directly to your home.


Fans couldn’t get enough of the viral-worthy talent mash-up, heightening the existing excitement of Ja and Ant playing against each other in round one of the NBA Playoffs.

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The meal boasted an unprecedented number of Popeyes signature sauces with a tender for each. Select cities also included a mini-sauce-holding-hoop to dunk them in. And as an ode to the dunk contest, the Most Dunkable Meal was 50% off during the campaign window.

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To tease the meal, we assembled a pre-game look that was worn by our stars as they entered the arena on gameday. The looks were shared across social by @leaguefits – the game’s authority on tunnel walk fashion.

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To drive PR and awareness we sent influencers and basketball fans the full meal, the mini-sauce-holding-hoop, and in case things got too saucy, a bib.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / SOCIAL ACTIVATION / TALENT MANAGEMENT


Director of Photography: Allison Anderson

JA MORANT AND ANTHONY EDWARDS TEACH THE ART OF THE DUNK

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.