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Online retailer Zappos drops an exclusive Crocs capsule collection inspired by the spirit of the 90s cult film Clueless. To promote this iconic collab, we created a new-age homage modeled and acted by a new cast of our favorite contemporaries. 


We introduced the squad through a series of teaser videos mixing Hi8 footage with self-recorded iPhone capture. Cher’s house, an LA mansion propped with a mix of vintage and on-trend furnishings became the backdrop for our storytelling as the Croc's product played the starring role in this Clueless remake.

****** CHER ******
PLAYED BY VICTORIA MONÉT

****** DIONNE ******
PLAYED BY AMBER RILEY


From Cher’s rifled through closet to Amber’s self care routine, we channeled each character to create mini scenes that immediately connected the product to Cher, Dionne, Amber and Tai.

CREATIVE CONCEPT / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director: Ariel Fish

Photography: Amber Asaly

Director of Photography: Jeff Leeds Cohn

Second Camera Operator: Lucy Sandler

Stylist: Tatiana Wise

Hair & Makeup: Laura Dudley @ Alero glow

Editorial: Dani Ransom

Music & Sound Design: Jilian Medford (AKA Ian Sweet)

February 2022

LAUNCHING A TOTALLY STELLAR CAPSULE COLLECTION

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Days before the premiere of the highly anticipated second season of Severance, KAMP collaborated with Apple TV+ to bring the world of Lumon Industries to the middle of NYC’s Grand Central Station.

A large glass cube containing a fully staffed and working office surprised daily commuters. At the end of day one, the stars of Severance showed up unannounced to staff the office themselves. For three hours, Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman, and Patricia Arquette appeared in-character as their “innies," going about tasks, participating in team building exercises, and refining numbers at their work stations.

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"Apple TV+ Stages an Eerie Stunt at Grand Central for Severance Season 2"
 – ADWEEK

"‘Severance’ Pop-Up Sends 
The Internet Into A Meltdown"
 – FORBES

"‘Severance’ Cast Brings Lumon Offices to Grand Central Station"
 – THE HOLLYWOOD REPORTER

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Built using actual props from the series’ iconic set, the stunt operated for 18 hours over the course of two days, continuously drawing huge crowds who couldn't look away. The stunt went viral, creating massive buzz across social and beyond. 

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ACTIVATION / ART DIRECTION  / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Set Design: KAMP

Art Department: Readyset Inc

Production: KAMP

January 2025

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.