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Online retailer Zappos drops an exclusive Crocs capsule collection inspired by the spirit of the 90s cult film Clueless. To promote this iconic collab, we created a new-age homage modeled and acted by a new cast of our favorite contemporaries. 


We introduced the squad through a series of teaser videos mixing Hi8 footage with self-recorded iPhone capture. Cher’s house, an LA mansion propped with a mix of vintage and on-trend furnishings became the backdrop for our storytelling as the Croc's product played the starring role in this Clueless remake.

****** CHER ******
PLAYED BY VICTORIA MONÉT

****** DIONNE ******
PLAYED BY AMBER RILEY


From Cher’s rifled through closet to Amber’s self care routine, we channeled each character to create mini scenes that immediately connected the product to Cher, Dionne, Amber and Tai.

CREATIVE CONCEPT / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director: Ariel Fish

Photography: Amber Asaly

Director of Photography: Jeff Leeds Cohn

Second Camera Operator: Lucy Sandler

Stylist: Tatiana Wise

Hair & Makeup: Laura Dudley @ Alero glow

Editorial: Dani Ransom

Music & Sound Design: Jilian Medford (AKA Ian Sweet)

February 2022

LAUNCHING A TOTALLY STELLAR CAPSULE COLLECTION

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Paramount+ tapped KAMP to create a killer OOH stunt to help launch their new prequel series, Dexter: Original Sin. Using a mix of IRL and CGI tactics, KAMP blurred reality and created a viral global announcement that had audiences all wrapped up.

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By integrating the series' iconic plastic wrap into the actual OOH, KAMP created a simple yet eye-catching execution that immediately reads Dexter. 

On the ground activations were dropped into Miami, NYC, and Venice Beach, drawing fans and passersby towards a shocking installation that made clear that Dexter was back to his old game. The idea was so strong that what started as a USA only campaign turned into a worldwide expansion, as Paramount+ partners around the globe were dying to get in on the fun. 

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KAMP's in-house team of 3D, motion, and VFX artists brought the idea to a massive scale by wrapping famous structures around the world in lifelike plastic wrap. The CGI renders dropped the same day as the IRL activations, leading to fervent speculation across the internet as to what was real and what was ruse. 

Real or not, the viral stunt made Dexter fans bloodthirsty for more.

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Note: Unlike Dexter, no real plastic was used in our activations—the IRL "plastic" wrap was made from a fully biodegradable material that was recycled after the stunt.

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ACTIVATION (SOCIAL)/ ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

3D & Composite Artist: Damon Wubben


3D Artist: Josh Tonneson

2D Partner: Graham Holly

3D Artist: Joe Meyers

Colorist: Grant Benesh

Sound: Th3rd Sound

Voice Over: Jamie Anderson

Post: KAMP

December, 2024

PARAMOUNT + SHOWTIME: DEXTER ORIGINAL SIN

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.