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Paramount+ tapped KAMP to create a killer OOH stunt to help launch their new prequel series, Dexter: Original Sin. Using a mix of IRL and CGI tactics, KAMP blurred reality and created a viral global announcement that had audiences all wrapped up.

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By integrating the series' iconic plastic wrap into the actual OOH, KAMP created a simple yet eye-catching execution that immediately reads Dexter. 

On the ground activations were dropped into Miami, NYC, and Venice Beach, drawing fans and passersby towards a shocking installation that made clear that Dexter was back to his old game. The idea was so strong that what started as a USA only campaign turned into a worldwide expansion, as Paramount+ partners around the globe were dying to get in on the fun. 

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KAMP's in-house team of 3D, motion, and VFX artists brought the idea to a massive scale by wrapping famous structures around the world in lifelike plastic wrap. The CGI renders dropped the same day as the IRL activations, leading to fervent speculation across the internet as to what was real and what was ruse. 

Real or not, the viral stunt made Dexter fans bloodthirsty for more.

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Note: Unlike Dexter, no real plastic was used in our activations—the IRL "plastic" wrap was made from a fully biodegradable material that was recycled after the stunt.

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ACTIVATION (SOCIAL)/ ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

3D & Composite Artist: Damon Wubben


3D Artist: Josh Tonneson

2D Partner: Graham Holly

3D Artist: Joe Meyers

Colorist: Grant Benesh

Sound: Th3rd Sound

Voice Over: Jamie Anderson

Post: KAMP

December, 2024

PARAMOUNT + SHOWTIME: DEXTER ORIGINAL SIN

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For the Dr. Martens 2022 holiday campaign, KAMP and the iconic footwear brand celebrated the bold, the uninhibited, and what makes us unique. We partnered with Papi Juice, a Brooklyn-based art and music collective that celebrates queer and trans PoC through community-oriented events. Together, we captured vibrant imagery of a chosen-family gathering that embraces celebrating as you are.

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For Giving Tuesday on November 29th, Papi Juice shared the images to their Instagram account to encourage followers to donate to the Trevor Project, with Dr. Martens matching the proceeds up to $50k.

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The Holiday imagery shot by New York City-based photographer Guarionex Rodriguez Jr. was used in OOH placements, in-store, and online at drmartens.com.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Photography: Guarionex Rodriguez Jr.

Styling: Dominick Barcelona

Makeup: Mollie Gloss

Hair: Andrita Renee

Production: KAMP

Post: KAMP

November 2022

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.