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A new category message and visual system grounded in honest insights that celebrates individuality, inclusion and limitless potential, on and off the court. This new positioning was solidified through a phased digital and broadcast campaign launch, with athlete insight driven storytelling and visuals that get on a face-to-face level with the consumer.

FREE TO CREATE is a mindstate that shapes your world on and off the court. The moment when your  individual creativity allows you to perform on instinct.

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Through a rollout of stills, video and comms strategy we worked to represent adidas Basketball’s perspective on the game and the culture. The sport isn’t just played in the biggest arenas, or by the top athletes - it’s played by anyone with a ball and a hoop. 

With that said, what does free to create look like? It’s the family in Nebraska playing on the side of their barn, kids in China playing via a FPV drone, a father teaching his daughter in Oakland, all demonstrating what “Free to Create” looks like in our world today. 

James Harden’s Free to Create brand film highlights his journey of self-discovery and limitless potential while inspiring our limitless creators to search for their own creative freedom. 

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FREE TO CREATE: THE ADIDAS BASKETBALL FAMILY

The Free to Create mantra was further contextualized by the adidas Basketball roster, with each film further exploring the psyche of the limitless creator.

CREATIVE STRATEGY / CONCEPTING / CREATIVE DIRECTION / FILM PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

September 2019

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UNLOCKING UNLIMITED POTENTIAL FOR ADIDAS BASKETBALL

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To launch the Quiksilver x Stranger Things capsule collection we set out on a journey to embrace the Quiksilver DNA, while borrowing from the appeal of the cult favorite Stranger Things. The result was “Strange Surfing” a supernatural campaign that connected with fans of the brand in a new and exciting way.

Our hero film conceptually stitched together Season 4 of Stranger Things' road trip storyline with surf cultures ritual of road-tripping with friends. The film spotlights some of Quiksilver’s biggest names in surfing as they journey into the Upside Down in a salt-stained passenger van.

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Lifestyle photography of the four capsule collections were captured at pitstops along the route, ultimately landing in the spore-ridden Upside Down dimension.

The content captured were then assembled into a campaign toolkit, including key visual systems for all four capsules, along with countless bespoke spot graphics used across social, dotcom, and retail.

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CREATIVE CONCEPT / CREATIVE DIRECTION / CAMPAIGN PHOTOGRAPHY / DESIGN / EDITORIAL / FILM / POST / PRODUCTION


Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Allison Anderson

Photographer: Aaron Sinclair, David Lopez Osuna

Retouchers: Anthony Simms, Beth Furmasu, Shae Marcu

Set Design: Victoria Resendez

Color: Jacob McKee

Music: Robert Laakso

Production: KAMP

Post: KAMP

May 2022

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.