UExChipotle_CuffingSeasonMenu_RW_16.jpg

UExChipotle_CuffingSeasonMenu_Lockup_Sized.png


To kick off the chilly months known as Cuffing Season, we brought together Chipotle, Hinge, Uber Eats and rom-com love guru, Rebel Wilson to spice things up.

With the insight that Chipotle is one of America’s favorite date spots, the Uber Eats exclusive Cuffing Season Menu offered three tasty ways to get the vibe right for any dating occasion, and included an opportunity to win one-on-one dating advice with Rebel herself.

Our love guru Rebel Wilson fronted the campaign, attracting audiences with her deadpan one-liners while a suite of assets swept in-app billboards, social, emails and push notifications.

We furthered our reach by partnering with the dating app Hinge, offering an in-app burrito prompt, an email blast and a series of social videos featuring Rebel completing her Hinge profile.

UE_CS_Collage.jpg

We created 3 custom meal combos — a first for Chipotle — that were exclusive to the Uber Eats app, each with their own storytelling about the date they represent. The menu was a success, driving a 5% increase in total order value on Chipotle Uber Eats orders, and a 25% incremental increase of new Eaters to Uber Eats.

Additional motivation to order off the menu was generated with the opportunity to win individual dating advice with the hilarious Rebel Wilson and dating guru Matthew Hussey. Consultations with the winners were conducted remotely and broadcast via IG live, with highlight reels hitting the social channels the next day.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / MOTION DESIGN / SCRIPT WRITING

Creative Agency: KAMP

Production: KAMP

Director: Michael Johnson

Photography: Nat Gray

Post: KAMP

November 2020

REBEL WILSON ENSURES WE HAVE SOMETHING TO KEEP US WARM THIS WINTER... OR SOMEONE?

adidas_SBB_IDOG_Gym_5.jpg

A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s Day, Women’s World Cup and International Day of the Girl.

Throughout these four key moments, we launched a campaign across all channels encompassing: broadcast, social led athlete video series, eComm takeover, OOH, retail, partnerships with grassroots organizations, a series of youth sports activations and a Twitter female high school livestream platform, all to serve as proof points to taking action to create real change.


We started with an honest statement of intent. the “dear adidas” letter went up on campus where employees would see it every day, and was accompanied by a company-wide email with the same intention setting message.

SBB_Letter_GreeleyBillboard.jpg

229A4425.jpg

229A5256.jpg

OOH was targeted in key cities: Los Angeles and New York City. Through digital and print placements, the hyper-local campaign called out to neighborhoods and boroughs to join adidas and share their ideas for breaking down barriers to women in sport.

Sbb-Graphic-Collage.png

We sat down with women on the adidas roster to talk about the barriers they are breaking in the industry and beyond. These candid conversations lived on YouTube and social, the collection evolving with the campaign to tell the stories of 16 women from 7 disciplines.

Featured Talent


“adidas Announces Bonus Payout for FIFA Women’s World Cup Winners Equal to Male Counterparts” — Sports Illustrated

We kicked off the Women’s World Cup with a new brand film focused on the inequality for women’s sport media coverage. The film announced a new live streaming platform of Women’s High School Sports on Twitter and new Partnerships with Girls On The Run, ASU Global Sport Institute and Jen Welter’s Girls Flag Football Camp.

The film was followed up by a brand announcement and commitment on Twitter to the winning adidas women’s FIFA World Cup Athletes to receive the same performance bonus payout as their male peers. The final moment announced a partnership with the US Soccer Foundation celebrated with a soccer field day launch event for 120 girls and a commitment to build new pitches in underserved communities.


“We play for a purpose. And that purpose is for the next generation.”
— Chiney Ogwumike, She Breaks Barriers Video Series

On International Day of the Girl, adidas partnered with UP2US Sports to celebrate the launch of their new digital coaching curriculum with an exclusive coaching clinic. The clinic sought to give its 100 attendees the tools and skillset to keep girls in sport. On Oct 12th, adidas partnered with The NY Mayor’s Fund to Advance NYC and invited 50 girls from the city to an exclusive basketball camp.

The camp sought to show girls they belong in sport, and give them the confidence they need to keep playing.


“Each female entrepreneur that enters the community will inspire another wave of women, generating a ripple effect that will radiate through the sports world.” — Fast Company

A 2-day workshop in NYC led by adidas and iFundwomen brought together 9 women entrepreneurs from around the world for panels with adidas athletes and one-on-one coaching from the iFundWomen team to develop a crowdfunding campaign. To their surprise, the women also received financial support from adidas for their businesses.

The workshop participants were joined by a panel of adidas leaders, athletes and spokespeople. Billie Jean King, Jackie Joyner Korsee, Robin Arzon, Jessamyn Stanley, Ally Love and Adriene Mishler shared their intimate journey of their own entrepreneurial endeavors while answering questions and offering advice. The campaign concluded with a commitment for a year long mentorship for each participant with iFundwomen as well as an open call for others to apply to the program by submitting their own industry-changing businesses to then receive similar financial support and coaching.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / ART DIRECTION / DESIGN / EXPERIENCE DESIGN / EVENT MANAGEMENT / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

December 2018

AN ACTION PLAN FOR ADIDAS TO PROVIDE VISIBILITY AND ACCESS TO WOMEN’S SPORTS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.