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We created a launch spot relevant to both the pure golf fan while also appealing to the pop-culture audience.

We leveraged the nostalgia of the 90’s golf movie Happy Gilmore by bringing back the villain character, Shooter McGavin. Shooter rage quits the match while playing in online multiplayer mode with professional golfer Justin Thomas, hip-hop icon ScHoolBoy Q and wrestling and television star, The Miz.

CREATIVE CONCEPT / CONTENT CREATION / EDITORIAL / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Production: KAMP

Executive Producer: Sandy Haddad @ Chromista

Post: KAMP

August 2020

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A NEW ICONIC GAMING FRANCHISE FOR THE NEXT GEN OF GOLFERS

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A compelling message narrated by one of Netflix’s youngest stars, closes in a powerful scene inspired by an iconic moment in black entertainment history.

Kamp was tasked with creating a coming-out moment for Netflix’s Strong Black Lead initiative, establishing it as not just a social presence, but a larger movement powered by Netflix that could truly disrupt Hollywood and change media for the better. 

A recreation of “A Great Day in Harlem” becomes “A Great Day in Hollywood” to launch Netflix’s @strongblacklead.

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The iconic 1958 photograph “A Great Day in Harlem” by Art Kane featured 57 influential jazz musicians on the steps of a Harlem brownstone. 40 years later, we recreated the moment, picturing 47 of Netflix’s Black talent on a back lot at Universal Studios to showcase the diversity and creativity of their Black creators.

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FEATURED TALENT

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / VISUAL PRODUCTION

Creative Agency: KAMP

Director: Lacey Duke

Director of Photography: Malik Sayeed

Photography: Kwaku Alston

Production Company: Pretty Bird

Editorial: Arcade

Music: Beacon Street Studios

June 2018

CREATING A MOVEMENT WITH STRONG BLACK LEAD

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.