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Kamp brought Euphoria's cinematic world to the music video space with a live digital activation featuring a full set from Labrinth, performing the Emmy-nominated songs he’s crafted for Euphoria for the very first time. 

The goal was to unite Euphoria's tight-knit community during its premiere's one-year anniversary, keep fans engaged between seasons, glean social learnings from the community going into season 2 while creating an experience that was beautiful, memorable and most importantly authentic for fans of the series. 

A slew of devoted Labrinth and Euphoria fans eagerly awaited the performance and generated Twitter buzz sharing their best Euphoria-inspired looks in preparation for the big event.

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As soon as the performance aired, the Live Chat accompanying the stream never slowed down, with diehard fans chanting for more, even after Labrinth sang his last note and the visuals faded to black.

To announce the event, we took to social with a mix of Mini Mart neon graphics and vignettes to tease the performance and drive fans to tune in to the can’t-miss event. Social assets were distributed across Labrinth and Euphoria HBO’s social channels.

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80.2K PREMIERE VIEWERS
801K TOTAL YOUTUBE VIEWS
54.3K LIKES

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

UK Production: Hype Empire, Jon Stopp (Producer)

Director: Chris Ranson

Music: Labrinth

Production: KAMP

Post: KAMP

August 2020

A LIVE PERFORMANCE OF LABRINTH'S EMMY WINNING SOUNDTRACK

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Donald Glover Presents is the creative partnership between the multi-talented artist and iconic sportswear brand adidas Originals, a collaboration yielding a range of new products and short films with storytelling at its core. To launch the exclusive collection, KAMP worked alongside Glover's Royalty Collective to give superfans first access and a physical space to explore DG's cinematic offerings. 

KAMP took over a mansion in the Los Angeles neighborhood of Silver Lake and crafted a story-driven experience inspired by five short films directed by Glover himself, immersing guests in an intimate evening that incorporated product seeding and elements of theater.

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150 guests were invited to the mansion to step into a recreation of Glover's cinematic world. Each room was a build-out of a set from one of the five films, enhanced with sound, smell, and other sensory design meant to extended and deepen the narrative. 

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Seeding presented a moment for storytelling as well. Guests received their own pair of the exclusive sneaker collab and were invited to lace up before entering the mansion. Each room featured a variety of materials inspired by the short films meant to add wear and tear to the shoes — red clay, paint splatter, a honey-like substance, moss, and dirt — actualizing Glover's vision of "symbolic initiation" and the philosophy that shoes should be worn. 

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ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Art Department: Brett Hess & Katy Baldwin

Video: Superimpose

Production: KAMP

Post: KAMP

April 2019

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.