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A new category message and visual system grounded in honest insights that celebrates individuality, inclusion and limitless potential, on and off the court. This new positioning was solidified through a phased digital and broadcast campaign launch, with athlete insight driven storytelling and visuals that get on a face-to-face level with the consumer.

FREE TO CREATE is a mindstate that shapes your world on and off the court. The moment when your  individual creativity allows you to perform on instinct.

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Through a rollout of stills, video and comms strategy we worked to represent adidas Basketball’s perspective on the game and the culture. The sport isn’t just played in the biggest arenas, or by the top athletes - it’s played by anyone with a ball and a hoop. 

With that said, what does free to create look like? It’s the family in Nebraska playing on the side of their barn, kids in China playing via a FPV drone, a father teaching his daughter in Oakland, all demonstrating what “Free to Create” looks like in our world today. 

James Harden’s Free to Create brand film highlights his journey of self-discovery and limitless potential while inspiring our limitless creators to search for their own creative freedom. 

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FREE TO CREATE: THE ADIDAS BASKETBALL FAMILY

The Free to Create mantra was further contextualized by the adidas Basketball roster, with each film further exploring the psyche of the limitless creator.

CREATIVE STRATEGY / CONCEPTING / CREATIVE DIRECTION / FILM PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

September 2019

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UNLOCKING UNLIMITED POTENTIAL FOR ADIDAS BASKETBALL

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Paramount+ tapped KAMP to create a killer OOH stunt to help launch their new prequel series, Dexter: Original Sin. Using a mix of IRL and CGI tactics, KAMP blurred reality and created a viral global announcement that had audiences all wrapped up.

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By integrating the series' iconic plastic wrap into the actual OOH, KAMP created a simple yet eye-catching execution that immediately reads Dexter. 

On the ground activations were dropped into Miami, NYC, and Venice Beach, drawing fans and passersby towards a shocking installation that made clear that Dexter was back to his old game. The idea was so strong that what started as a USA only campaign turned into a worldwide expansion, as Paramount+ partners around the globe were dying to get in on the fun. 

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KAMP's in-house team of 3D, motion, and VFX artists brought the idea to a massive scale by wrapping famous structures around the world in lifelike plastic wrap. The CGI renders dropped the same day as the IRL activations, leading to fervent speculation across the internet as to what was real and what was ruse. 

Real or not, the viral stunt made Dexter fans bloodthirsty for more.

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Note: Unlike Dexter, no real plastic was used in our activations—the IRL "plastic" wrap was made from a fully biodegradable material that was recycled after the stunt.

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ACTIVATION (SOCIAL)/ ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

3D & Composite Artist: Damon Wubben


3D Artist: Josh Tonneson

2D Partner: Graham Holly

3D Artist: Joe Meyers

Colorist: Grant Benesh

Sound: Th3rd Sound

Voice Over: Jamie Anderson

Post: KAMP

December, 2024

PARAMOUNT + SHOWTIME: DEXTER ORIGINAL SIN

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.