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KAMP partnered with adidas Originals at ComplexCon 2025 to debut Star City, a tripped-out activation celebrating adidas’ groundbreaking collaboration with streetwear brand Hellstar. 

Reimagined as an otherworldly LA retail plaza, the immersive funhouse fused blacklight, graffiti, wheatpaste posters, and surreal ooze to create one of the most talked-about moments of the weekend and massive demand for the collab Superstars. Fans entered for exclusive product access and live customization by in-house airbrush and screen print artists, earning Star City top honors for Best Booth Design and Best Collab at ComplexCon 2025.

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Fans moved through a black-lit marketplace featuring the adidas x Hellstar capsule, then into a spray-painted alley where exclusive pieces were purchased through walk-up deli windows. Each purchase was finished live by Hellstar airbrush artist Miles Franklin, whose work also covered the walls, turning every item into a one-of-one from Star City.

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ACTIVATION/ ART DIRECTION / BRAND STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT  / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabrication: Chris Hawthorne

Production: KAMP

Post: KAMP

October, 2025

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Don’t Run Out is an original horror short made to drive awareness of convenience store delivery on Uber Eats. Released at Halloween, the film featured $1 million worth of promo codes hidden in plain sight, so no one experienced the horror of an empty candy bowl. We open on a group of friends gathered around the living room on Halloween night. To the horror of Keke Palmer’s character, she discovers their candy bowl is empty. That could only mean one thing - the candy snatchers are coming.

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Uber Eats_Dont Run Out_H264_KAMPCUT_2022_02.mp4

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_03.mp4

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_04.mp4

FEATURED TALENT

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The film broke through and drove immediate engagement, with viewers rewatching and sharing the best hidden promo codes on social. Keke Palmer and Dan Tratchenberg even shared the most thrilling moments with their fans. The authenticity of the film made it an instant cult classic amongst horror fans and Uber Eats users, leaving a lasting impact on pop culture. 

Check out Behind The Screams for more Don't Run Out BTS.

ART DIRECTION / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION (FILM, PHOTO) / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Dan Trachtenberg

Production: Great Guns USA

Director of Photography: Jeff Cutter

Editorial: Little House / David Trachtenberg

Color: Company 3

Music: JSM

October 2022

A SHOPPABLE THRILLER STARRING KEKE PALMER

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.