700_V2_MAUVE_BABACKGROUND.jpg

On Friday, March 22nd, adidas partnered with families across America to create homemade pop-up “Yeezy Stands.” Each stand was stocked with limited pairs of the unreleased Yeezy Boost 700 V2.

All proceeds from sales were donated directly to the National Alliance on Mental Illness (NAMI),the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.

The Yeezy Stand campaign was rooted in family, community and love. Tapping families across the Midwest to build, promote and celebrate their handmade Yeezy Stands, and the internet couldn’t get enough of it.

Showing The Howard family in South Dakota doing the same activity as The West family in Calabasas felt fresh, fun and humanizing. Our partnership with NAMI (National Alliance on Mental Illness) allowed all proceeds from Lemonade Stands to donate to a cause that was close to Ye.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / VISUAL PRODUCTION

Creative Agency: KAMP

Production: KAMP

Photography: Ray Polanco Jr

March 2019

Yeezy Lemonade Stand - 01.jpeg

LaurenWasser_-12.jpg

SOT_Lockup.png


A run club coach became a father figure to prisoners.  An LA model lost both legs but found a new way to live.  A soccer player turned a stereotype into unstoppable ambition. Three short films highlighted that running is not just for elite athletes but can be a tool to help people overcome personal and perceived challenges in life.

Lauren Wasser nearly died from TSS and through it found a new way to live. The short film shows how running has helped this model, activist, and athlete through monumental physical, mental, and emotional transformation. Seven years on, she’s gone from self-confessed “it girl” to a woman redefining beauty, speaking out about TSS, and training to run the NYC Marathon. This was Lauren Wasser’s induction into the adidas brand as an official ambassador for adidas running. 

This film tells the story of Frank Ruona who has been coaching inmates to run marathons for over 14 years. Frank is a seasoned marathon runner and run club coach that has discovered his efforts with coaching inmates has had the power to transform the lives of those prisoners even from behind bars.

Professional soccer player Lindsey Horan shares her transformative story of perseverance. Overcoming stereotypes, naysayers and negativity with determination and hard work.

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

April 2019

LaurenWasser_-12_Mobile.jpg

THREE ACCOUNTS OF RUNNING'S TRANSFORMATIVE POWER

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.