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KAMP teamed up with adidas to help launch a breakthrough partnership with the future of football — Travis Hunter, the 1-of-1 star cornerback/wide receiver of the Colorado Buffaloes. With Travis' Heisman Trophy win imminent, KAMP hit the ground running with strategy and content creation.

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In preparation for the partnership announcement, KAMP worked with photographer Kelia Anne to shoot portraits of Travis. The session captured the diverse, animated, and refreshingly unique sides of the newest star to the adidas family. 

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Everything started with the announcement: Travis Hunter is signing with adidas. Always one to keep it authentic, Travis took to his YouTube channel to reveal the deal to his diehard fans first before the bombshell announcement dropped on 
social media.

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As a way to give love back to his hometown, KAMP developed a Heisman activation stunt in Boulder, CO. In true "The Hunter" style, Travis pulled up on a chromed-out tractor to an adoring crowd of fans, who were treated to his favorite local wing joint, signed giveaways, and photos with the man himself.

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"Travis Hunter Stiff-Arms Nike & Signs adidas Deal"

"Travis Hunter Signs Endorsement Deal with adidas"

"adidas Inks Heisman Finalist And 
Two-Way Superstar Travis Hunter"

ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Photographer: Kelia Anne

Stylist: Casey Trudeau

HMU - Beth Walker


Production: KAMP

Post: KAMP

December, 2024

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The launch of the PS5 wasn’t just another consumer event, it was a cultural moment made for delivery. Those who could cop a console were grinding the new games non stop and everyone else was tuning in to watch streamers flex the PS5. Either way, no one was going AFK to make food. Kamp used this insight to dominate the gaming space with Never Stop Gaming – five days of streaming fueled by Wendy’s.


The Never Stop Gaming campaign recruited pro streamers Tfue, Myth, Flight23White, itshafu, and Xchocobars for a national limited-time Wendy’s menu. Every day for five days one of the high profile gamers went live on Twitch to promote their meal, give away gaming gear, and Wendy’s in the chat dropping meal discounts. The disruptive content unleashed fandom, drove culture, and created brand advocates.

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"TFUE X WENDY'S COLLAB IS A GAMER'S TRAVIS SCOTT BURGER"

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To promote the limited-time Wendy's meals we brought on character designer Jordan "Doodle" Best to re-imagine the pro streamer cast and Wendy in his iconic illustration style.

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Every order from the Wendy’s Never Stop Gaming menu came with a scratch-off giving consumers a chance to win thousand of prizes. The activation delivered consumers with over 6000 product giveaways with grand prizes including PS5 consoles, Herman Miller x Logitech chairs, premium gaming headsets and Uber Eats gift cards. The Never Stop Gaming campaign was a first-of-its-kind experience authentic to the world of gaming, helping prove that what makes Uber Eats great isn’t the delivery of food; it’s how food can deliver an unmissable experience.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Production: KAMP

Sweepstakes Partner: Enteractive

Post: KAMP

June 2021

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.