Moet_NBA_Partnership_TALENT_CA_2_06.15.21.jpg

Logo_Moët_&_Chandon_Smalll.png

Winning moments call for a bottle pop. With this in mind, Moët & Chandon tapped KAMP to celebrate their winning partnership with the NBA. Through a suite of motion, still, and social content, KAMP brought to life an effervescent campaign featuring game-changing icons known for staying cool under pressure. Legends like Carmelo Anthony, Sue Bird, Don C, and Jason of Beverly Hills shared their journeys of resilience and greatness leading to their own champagne moments.

With ten-time NBA All-Star Carmelo Anthony as our hero talent, KAMP crafted a spot elegantly blending the worlds of Moët and basketball while raising a glass to those who find greatness under pressure.

Moet_NBA_Partnership_TALENT_CA_4 (1).jpg

Moet_NBA_Partnership_TALENT_SB_1.jpg

Moet_NBA_Partnership_TALENT_JBH_1.jpg

Moet_NBA_Partnership_TALENT_DC_5.jpg

Additionally, each member of our cast sat for an in-depth interview, sharing stories and insights into their personal journey of rising to the top.

Moet_DonC_15sec_1080x1920_JTG_Rounded.mp4

Moet_Carmelo_15sec_1080x1920_JTG_Rounded.mp4

Moet_SueBird_15sec_1080x1920_Rounded.mp4

ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

DP: Allison Anderson

Stylist: Julia Platt-Hepworth

Sound: Zach Kahl, Sam Curtis

Production: KAMP

Post: KAMP

May 2021

Moet_NBA_Partnership_TALENT_CA_5.jpg

B_CAM_S001_S001_T021.MOV.00_00_23_05.Still002.png

Oakley_Ellipse_Logo_Type_Black_Vertical_2x100K.png


Presented with the opportunity to launch Oakley's next major innovation in eyewear, we dug into the Oakley archives to uncover what makes the Kato best in class. Inspired by the unique product narrative, we developed an athlete seeding strategy that delivered on the Kato performance benefits while telling the story behind the design.


To build hype and anticipation, we developed a shared moment that built on the mystery, intrigue and excitement around Kato. The shareable Augmented Reality experience allowed members of Team Oakley to unlock a piece of history and share the content with their fans and followers on Instagram. Our targeted seeding strategy resulted in a social campaign celebrating Oakley’s history of innovation and disruptive design.

_MG_0067_retouch.jpg

04_Oakley_Kato_Seeding_Case_TopDown.jpg

10_oakley_KATO_AI_voice5.jpg

02_Oakley_Kato_Render_Environment_V7 2021-03-17 15074100000.png


The campaign was initiated with tease content that featured a 24 Hour countdown clock hovering above the “locked” pod. The next day, we launched reveal content that synchronized with the pod to create a seamless presentation that delivered on the core product narrative.

B_CAM_S001_S001_T037.MOV.00_02_30_31.Still018.png

B_CAM_S001_S001_T021.MOV.00_00_25_04.Still003.png

B_CAM_S001_S001_T021.MOV.00_02_11_15.Still004.png

BRAND STRATEGY / CREATIVE DIRECTION / EXPERIENCE DESIGN / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

VR Development: BRDG Studios 

May 2021

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.