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To launch the Quiksilver x Stranger Things capsule collection we set out on a journey to embrace the Quiksilver DNA, while borrowing from the appeal of the cult favorite Stranger Things. The result was “Strange Surfing” a supernatural campaign that connected with fans of the brand in a new and exciting way.

Our hero film conceptually stitched together Season 4 of Stranger Things' road trip storyline with surf cultures ritual of road-tripping with friends. The film spotlights some of Quiksilver’s biggest names in surfing as they journey into the Upside Down in a salt-stained passenger van.

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Lifestyle photography of the four capsule collections were captured at pitstops along the route, ultimately landing in the spore-ridden Upside Down dimension.

The content captured were then assembled into a campaign toolkit, including key visual systems for all four capsules, along with countless bespoke spot graphics used across social, dotcom, and retail.

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CREATIVE CONCEPT / CREATIVE DIRECTION / CAMPAIGN PHOTOGRAPHY / DESIGN / EDITORIAL / FILM / POST / PRODUCTION


Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Allison Anderson

Photographer: Aaron Sinclair, David Lopez Osuna

Retouchers: Anthony Simms, Beth Furmasu, Shae Marcu

Set Design: Victoria Resendez

Color: Jacob McKee

Music: Robert Laakso

Production: KAMP

Post: KAMP

May 2022

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KAMP hit the trail with Texas-based luxury boot maker Lucchese to create a brand campaign exploring the iconic symbol of the American West — The Cowboy. 

KAMP took two portrayals of modern western luxury — the imagined and the living cowboy — and melded them into one, showcasing how Lucchese exists seamlessly in both. In Texas, they don't have to import luxury. It's already on their feet.

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The Lucchese FW24 campaign came to life through a :30 film (the brand's first commercial),  photography, social postings, and website takeover.

KAMP created the rugged canvas backdrop for the shoot. Starting with an iPad sketch inspired by reference paintings, digital brushes were used to capture the look of an oil painting along with a number of layering techniques to achieve the desired texture on the final scaled up canvas print.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Brandon Kuzma

Set Design: Lorus Allen

Set Decorator: Vanessa Valarde

Stylist: Jesse Dell

Horse Trainer: Leo Rueda

Video Colorgrade - Clinton Hollister

SFX & Mix - Chip Sloan

Music: Easton

Production: KAMP

Post: KAMP

September, 2024

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.