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Presented with the opportunity to launch Oakley's next major innovation in eyewear, we dug into the Oakley archives to uncover what makes the Kato best in class. Inspired by the unique product narrative, we developed an athlete seeding strategy that delivered on the Kato performance benefits while telling the story behind the design.


To build hype and anticipation, we developed a shared moment that built on the mystery, intrigue and excitement around Kato. The shareable Augmented Reality experience allowed members of Team Oakley to unlock a piece of history and share the content with their fans and followers on Instagram. Our targeted seeding strategy resulted in a social campaign celebrating Oakley’s history of innovation and disruptive design.

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The campaign was initiated with tease content that featured a 24 Hour countdown clock hovering above the “locked” pod. The next day, we launched reveal content that synchronized with the pod to create a seamless presentation that delivered on the core product narrative.

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BRAND STRATEGY / CREATIVE DIRECTION / EXPERIENCE DESIGN / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

VR Development: BRDG Studios 

May 2021

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To launch the Quiksilver x Stranger Things capsule collection we set out on a journey to embrace the Quiksilver DNA, while borrowing from the appeal of the cult favorite Stranger Things. The result was “Strange Surfing” a supernatural campaign that connected with fans of the brand in a new and exciting way.

Our hero film conceptually stitched together Season 4 of Stranger Things' road trip storyline with surf cultures ritual of road-tripping with friends. The film spotlights some of Quiksilver’s biggest names in surfing as they journey into the Upside Down in a salt-stained passenger van.

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Lifestyle photography of the four capsule collections were captured at pitstops along the route, ultimately landing in the spore-ridden Upside Down dimension.

The content captured were then assembled into a campaign toolkit, including key visual systems for all four capsules, along with countless bespoke spot graphics used across social, dotcom, and retail.

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CREATIVE CONCEPT / CREATIVE DIRECTION / CAMPAIGN PHOTOGRAPHY / DESIGN / EDITORIAL / FILM / POST / PRODUCTION


Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Allison Anderson

Photographer: Aaron Sinclair, David Lopez Osuna

Retouchers: Anthony Simms, Beth Furmasu, Shae Marcu

Set Design: Victoria Resendez

Color: Jacob McKee

Music: Robert Laakso

Production: KAMP

Post: KAMP

May 2022

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.