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For the Dr. Martens 2022 holiday campaign, KAMP and the iconic footwear brand celebrated the bold, the uninhibited, and what makes us unique. We partnered with Papi Juice, a Brooklyn-based art and music collective that celebrates queer and trans PoC through community-oriented events. Together, we captured vibrant imagery of a chosen-family gathering that embraces celebrating as you are.

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For Giving Tuesday on November 29th, Papi Juice shared the images to their Instagram account to encourage followers to donate to the Trevor Project, with Dr. Martens matching the proceeds up to $50k.

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The Holiday imagery shot by New York City-based photographer Guarionex Rodriguez Jr. was used in OOH placements, in-store, and online at drmartens.com.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Photography: Guarionex Rodriguez Jr.

Styling: Dominick Barcelona

Makeup: Mollie Gloss

Hair: Andrita Renee

Production: KAMP

Post: KAMP

November 2022

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To announce PetSmart delivery on Uber Eats KAMP designed and built the Best Pet House Ever; a larger than life pet house furnished with the ultimate selection of PetSmart product and $1M worth of promo codes for delivery on Uber Eats.

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Every product could be purchased via a listing on Zillow. For the first time on the platform, we made the 3D tour experience shoppable, so guests could explore every inch of the house, clicking on PetSmart products to reveal daily deals and promos for delivery on Uber Eats.

To create awareness for the Zillow listing, we announced it on paid social and created an IRL open house in NYC inviting media and the most-loved pets on the internet to take the tour.

Pet owners captured organic content of their pets exploring every room, discovering treats, and showcasing the numerous amenities and delights throughout the house. Our influencer content strategy sustained attention post-launch to drive continuous traffic to the shoppable Zillow listing.

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The playful, immersive experience created buzz and excitement across social. Shoppers spent an average of nearly three minutes on the listing, resulting in a significant increase in sales on Uber Eats.

ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PHOTOGRAPHY / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Ali Roberto

Set Construction: Acme Studios, Matchless

Production: KAMP

Post: KAMP

September 2023

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.